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[General] Instant AP-216 Download | New AP-216 Dumps Free

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【General】 Instant AP-216 Download | New AP-216 Dumps Free

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q71-Q76):NEW QUESTION # 71
What are three ways segments are used in marketing cloud personalization?
  • A. Recommending products
  • B. Targeting for campaigns
  • C. Set goal and filtersb)
  • D. Creating related lists within Salesforce CRM
  • E. Analytics, trends and engagement
Answer: A,B,E
Explanation:
* Recommending Products: Segments enable personalized recommendations based on user behavior and preferences.
* Targeting for Campaigns: Segments define audiences for specific campaigns, ensuring relevance and higher engagement.
* Analytics, Trends, and Engagement: Segments provide insights into user behavior, enabling trend analysis and engagement tracking.

NEW QUESTION # 72
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
  • A. ETL Feeds
  • B. Attribute Model
  • C. Datasets
  • D. Site Catalog
  • E. Site Architecture
Answer: B,D,E
Explanation:
Before implementing the Sitemap, a solution architect and customer should define:
* Site Architecture (Answer B):
* Understand the structure of the website, including page types and navigation.
* Attribute Model (Answer D):
* Define how data attributes (e.g., user behaviors, preferences) will be used for personalization.
* Site Catalog (Answer E):
* Ensure the catalog of products, content, or services is structured and accessible for personalization logic.
References:
* Salesforce Interaction Studio Documentation - Sitemap Planning

NEW QUESTION # 73
What are the two competitive advantages of interaction studio? [check]
  • A. Managers Consent
  • B. Monitors active time spent and true engagement
  • C. Integrated content management system
  • D. True Real-Time Decisioning
Answer: B,D
Explanation:
* Monitors Active Time Spent and True Engagement: Interaction Studio measures meaningful user engagement, focusing on active time spent rather than passive metrics.
* True Real-Time Decisioning: The platform processes data in real-time to provide instant, personalized decisions based on user interactions.

NEW QUESTION # 74
How often does interaction studio poll the sftp for new files for ingestion?
  • A. Daily
  • B. Hourly
  • C. Immediately
  • D. Every 15 minutes
Answer: D
Explanation:
Interaction Studio checks the designated SFTP server every 15 minutes for new files to ingest. This ensures relatively up-to-date data is available for personalization and other functionalities within the platform.

NEW QUESTION # 75
In which two locations in the page Type definition can a developer pass in attributes?
  • A. listeners
  • B. cashDom
  • C. onActionEvent
  • D. is Match
Answer: C,D
Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), you can definepage types within theWeb SDKconfiguration (evergage.init(...)). Apage typehelps the system determine how to classify a given page and what data to capture. Developers often addcustom attributeswithin these page type definitions to enrich the captured context.
Below are the two primary methods (from the listed options) where a developer can pass in or define attributes:
1. isMatch (Option A)
* What It Is
* isMatch is a function used to determine if a particularpage typedefinition applies to the current page (based on URL, DOM elements, or other logic). It returns a boolean (true or false) to indicate whether the page matches this definition.
* Passing Attributes
* Inside the isMatch function, developers canaddormodifyattributes to enrich thecontext object. For example:
isMatch: function(context) {
// Check if page matches (e.g., URL pattern)
if (window.location.pathname.includes("/product/")) {
// Add custom attributes
context.addAttributes({
productCategory: "Shoes",
productType: "Sneakers"
});
return true;
}
return false;
}
* This ensures that whenever this page type's isMatch condition is true, certain attributes are set on the context.
* Salesforce Reference
* Salesforce Help:Web SDK Configuration GuideExplains how to set up page types, including using isMatch to define when a page type applies and how to add custom attributes.
2. onActionEvent (Option B)
* What It Is
* onActionEvent is a function within a page type definition thatfireswhenever anaction event (e.g., click event, impression event) is triggered. You can use this to capture more specific or dynamic data each time an action is recorded.
* Passing Attributes
* Within onActionEvent, you can also manipulate the event or context to setadditional attributes. For example:
onActionEvent: function(context, event) {
// For instance, if the user clicks a particular element:
if (event.action.name === "click") {
// Add or override attributes for this event
event.attributes = {
event.attributes,
clickedElementID: event.target.id
};
}
}
* This approach is particularly useful for capturing data specific touser interactions(clicks, hovers, form submissions, etc.).
* Salesforce Reference
* Salesforce Help:Handling Action Events in the Web SDKDescribes how onActionEvent can be used to modify event data, including adding custom attributes.

NEW QUESTION # 76
......
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