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[General] MCE-Admn-201 New Exam Materials, MCE-Admn-201 Study Group

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【General】 MCE-Admn-201 New Exam Materials, MCE-Admn-201 Study Group

Posted at yesterday 18:31      View：2 | Replies：0        Print      Only Author   [Copy Link] 1#
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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q75-Q80):NEW QUESTION # 75
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
  • A. Add Distributed Sending user
  • B. Remove Marketing Cloud Viewer
  • C. Remove Marketing Cloud Channel manager
  • D. Add Marketing Cloud Security Administrator
Answer: D
Explanation:
To allow the business analyst at Northern Trail Outfitters to import contact lists, the role needed is one that grants permissions for import activities. Among the options:
B). Add Marketing Cloud Security AdministratorThis role would provide the analyst with the necessary permissions to manage data imports. The Marketing Cloud Security Administrator role includes broader permissions that encompass data management and security settings, which are required for importing contact lists.
Reference: Salesforce Help - User Roles and Permissions

NEW QUESTION # 76
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
  • A. Personalization Builder
  • B. Advertising Studio
  • C. Web and Mobile Analytics
  • D. Web Analytics Connector
Answer: D
Explanation:
To append an Urchin Tracking Module (UTM) variable string to links in emails, the Marketing Cloud admin should use the Web Analytics Connector (WAC). This functionality automatically appends tracking parameters, such as UTM parameters, to all URLs in outgoing emails. This allows for detailed tracking of email effectiveness within analytics platforms like Google Analytics. The Web Analytics Connector can be configured within Email Studio to include specific UTM parameters as required by marketing strategies.
Reference: Salesforce Help - Web Analytics Connector

NEW QUESTION # 77
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
  • A. Marketing Cloud Connect
  • B. Google Analytics 360
  • C. AMPscript for Marketing Cloud
  • D. Parameter Manager
Answer: D
Explanation:
To automatically add tracking parameters to links in emails:
Parameter Manager: Utilize the Parameter Manager in Marketing Cloud to configure and automatically append a set of predefined tracking parameters to all links within emails. This tool streamlines the process and ensures consistency across all sent emails.
Efficiency and Consistency: By using Parameter Manager, admins can ensure that all emails sent via Email Studio include the necessary tracking parameters without the need for manual entry or customization for each email.
Reference: Salesforce Marketing Cloud Parameter Manager

NEW QUESTION # 78
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
  • A. Create list attributes to store student data from the Sales Cloud.
  • B. Use Synchronized Data Sources to data from the Sales Cloud.
  • C. Create an Import Activity to import alumni data into Salesforce Report.
  • D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
Explanation:
Recommendations for integrating diverse student data into Journey Builder:
Data Designer: Utilize Data Designer to establish relationships between student data, alumni records, and the contact record. This tool allows the creation of a unified view that supports personalized journeys based on comprehensive student profiles.
Synchronized Data Sources: Implement synchronized data sources to continuously import and update data from the Sales Cloud, ensuring that the data in Marketing Cloud remains current and accurate.
Reference: Salesforce Marketing Cloud Data Management

NEW QUESTION # 79
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
  • A. Marketing Cloud Administrator
  • B. Marketing Cloud Regional or Local Administrator
  • C. Marketing Cloud Channel Manager
  • D. Marketing Cloud Email Marketing Manager
Answer: A,B
Explanation:
To manage the operations of all North American Business Units in Marketing Cloud, including Email Studio, Mobile Connect, and Social Studio, the two roles suitable for the new hire are:
C). Marketing Cloud Regional or Local Administrator: This role provides administrative capabilities specific to regional operations, suitable for managing multiple business units within a geographic area.
D). Marketing Cloud Administrator: This standard role provides full administrative rights across the entire Marketing Cloud environment, ideal for overseeing operations across various channels and business units.
These roles ensure the new hire has the necessary permissions to effectively manage and oversee the various platforms and business units within North America.
Reference: Salesforce Help - User Roles

NEW QUESTION # 80
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