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[General] MC-201 Real Testing Environment - Latest MC-201 Braindumps Free

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【General】 MC-201 Real Testing Environment - Latest MC-201 Braindumps Free

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q165-Q170):NEW QUESTION # 165
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
  • A. Standard Edition and higher
  • B. Enterprise Edition and lower
  • C. Professional Edition and higher
Answer: C
Explanation:
According to the Salesforce documentation, the editions of Salesforce that can sync with Marketing Cloud Account Engagement are: C) Professional Edition and higher. A sync between Salesforce and Marketing Cloud Account Engagement is a feature that allows users to connect and exchange data between the two platforms, such as leads, contacts, accounts, campaigns, or opportunities. A sync between Salesforce and Marketing Cloud Account Engagement can be configured by the administrator in the connector settings, and it can be customized for different objects, fields, or actions. A sync between Salesforce and Marketing Cloud Account Engagement can help users to keep their data consistent and accurate, to automate their sales and marketing processes, and to measure and optimize their performance and results. A sync between Salesforce and Marketing Cloud Account Engagement can be done with different editions of Salesforce, depending on the features and functionalities that the user needs. The editions of Salesforce that can sync with Marketing Cloud Account Engagement are: Professional Edition, Enterprise Edition, Unlimited Edition, and Performance Edition. These editions of Salesforce can sync with Marketing Cloud Account Engagement, and they can also access additional features, such as custom objects, multiple scoring categories, or B2B Marketing Analytics. The edition of Salesforce that cannot sync with Marketing Cloud Account Engagement is: Standard Edition. This edition of Salesforce does not have the ability to sync with Marketing Cloud Account Engagement, and it does not have access to the additional features that the other editions have. Therefore, the user needs to upgrade to a higher edition of Salesforce if they want to sync with Marketing Cloud Account Engagement and use the advanced features. Reference: Salesforce documentation

NEW QUESTION # 166
Identify three webinar connectors for Marketing Cloud Account Engagement
  • A. WebEx, JoinMe, GoTo Webinar
  • B. Adobe Connect, Lync, BlueJeans
  • C. ReadyTalk, GoTo Webinar, WebEx
  • D. Zoho, WebEx, ReadyTalk
Answer: C
Explanation:
Marketing Cloud Account Engagement has native webinar connectors for ReadyTalk, GoToWebinar, and WebEx. These connectors allow you to sync webinar data with Marketing Cloud Account Engagement and use it for segmentation, automation, and reporting. You can also create webinar campaigns in Marketing Cloud Account Engagement and track the registration and attendance of prospects

NEW QUESTION # 167
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
  • A. Activate the email for use in automation.
  • B. Convert the email content record to an email template.
  • C. Copy the email HTML and recreate it as an email template Pardot.
  • D. Select the desired engagement program from the email
Answer: B
Explanation:
In Salesforce Pardot's enhanced email experience, the process to use a created email content in an engagement program requires converting the email content into an email template.
Convert the email content record to an email template: This functionality allows marketers to leverage the rich content created in the email content record format and utilize it within the structured framework of an engagement program. The conversion process standardizes the email content into a template format, which can then be seamlessly integrated into various Pardot automation tools including engagement programs. This ensures that the aesthetic and functional integrity of the email content is maintained across different marketing campaigns and workflows.
Options such as selecting the engagement program directly from the email or activating the email for use in automation do not align with Pardot's current capabilities regarding email integration in engagement programs, as they require the email to be in a template format to be used effectively.

NEW QUESTION # 168
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
  • A. Opportunity records
  • B. Lead records
  • C. Account records
  • D. Contact records
  • E. Case records
Answer: B,D
Explanation:
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. Reference: 1: Marketing Cloud vs. Marketing Cloud Account Engagement

NEW QUESTION # 169
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
  • A. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
  • B. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
  • C. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
  • D. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
Answer: C
Explanation:
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1

NEW QUESTION # 170
......
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