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[General] Marketing-Cloud-Email-Specialist Authentic Exam Questions, Valid Test Marketing-

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【General】 Marketing-Cloud-Email-Specialist Authentic Exam Questions, Valid Test Marketing-

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q55-Q60):NEW QUESTION # 55
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
  • A. Journey Builder - Journey History
  • B. Reports - Journey Engagement
  • C. Datorama Reports - Journey Performance
Answer: C
Explanation:
Explanation
Datorama Reports - Journey Performance is where leadership at NTO should find the dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days. Datorama Reports is a feature that provides advanced analytics and insights for Marketing Cloud journeys. It allows you to create custom dashboards and reports that measure the performance of your journeys based on various metrics, such as engagement, conversion, revenue, etc. You can also filter your data by time range, journey name, version, status, etc. Journey Builder - Journey History shows the history of journey versions, activations, and deactivations, but not the success rate of customers. Reports - Journey Engagement shows the engagement metrics for a specific journey version, such as sent, delivered, open, click, etc., but not the success rate of customers.

NEW QUESTION # 56
What are the ways that data can be imported into the marketing cloud? (Choose 3)
  • A. API
  • B. ImportActivity
  • C. Import Wizard
  • D. Query Activity
Answer: A,B,C

NEW QUESTION # 57
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
  • A. Subscriber Attributes
  • B. Subscriber Key
  • C. System Preferences
  • D. Primary Key
Answer: B

NEW QUESTION # 58
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
  • A. A scheduled automation to occur every 15 minutes to ensure the data is current.
  • B. A scheduled automation to import a nightly file of updated or changed records.
  • C. A scheduled automation to import a file containing all of their subscribers.
  • D. A file drop automation to execute an import every time a record is updated or added.
Answer: B

NEW QUESTION # 59
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.
  • A. The email will be sent to the email address stored on All Subscriber Lists
  • B. The email will be sent to the subscriber Key on All Subscribers List
  • C. The email will be sent to the email address stored on Data Extension
  • D. The email will be sent to the field marked as the Primary Key
Answer: A

NEW QUESTION # 60
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