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[General] Free PDF 2026 First-grade Salesforce Arch-302: Salesforce Certified B2C Solution

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【General】 Free PDF 2026 First-grade Salesforce Arch-302: Salesforce Certified B2C Solution

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Salesforce Certified B2C Solution Architect Sample Questions (Q31-Q36):NEW QUESTION # 31
A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers
  • A. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
  • B. Implement a mobile app so that customers can more easily purchase products to drive higher sales
  • C. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
  • D. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
  • E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
Answer: A,D,E
Explanation:
These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-concept of Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data. References: https://help.salesforce.com/s/articleView?id=sf.mc_dmp_dmp.
htm&language=en_US&type=5 https://www.salesforce.com/produ ... loud/best-practices
/datorama-marketing-intelligence/ https://www.salesforce.com/blog/ ... ta-personalization/

NEW QUESTION # 32
A company uses PersonAccounts to store customer information in Sales Cloud and now wants to map its customer records in Marketing Cloud.
What should a Solution Architect recommend?
  • A. Sync Account object using PersonContactId to access the Contact.
  • B. Sync Contact object using PersonAccountld to access the Account.
  • C. Sync Contact object using PersenSubscriberld to access the Account.
  • D. Sync Account object using PersonSubscriberld to access the Contact.
Answer: D
Explanation:
PersonAccounts are a special type of accounts that combine the properties of accounts and contacts. To sync PersonAccounts with Marketing Cloud, the Account object must be used and the PersonSubscriberId field must be mapped to the Marketing Cloud Contact Key. This field contains the ID of the contact record associated with the PersonAccount. References: https://help.salesforce.com/s/articleView?id=sf.
mc_co_person_accounts.htm&type=5

NEW QUESTION # 33
An organization wants to avoid sending post-purchase review emails until a customer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.
What should the company do to leverage its Salesforce product suite and optimize the open rates for its post- purchase emails?
  • A. Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.
  • B. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.
  • C. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-
    , 2-, and 3-day Wait activity
    based on open rate to optimize the additional delay for product testing.
  • D. Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.
Answer: B
Explanation:
B2C Commerce can trigger a Marketing Cloud post-purchase journey using the Transactional Messaging API.
Journey Builder can use a Wait activity to delay the email delivery based on a fixed duration or a date attribute. Einstein Engagement Split can use AI to determine the optimal path for each customer based on their engagement behavior, such as open rate. References: https://developer.salesforce.com/docs/commerce
/sfra/marketing-cloud/transactional-messaging-api https://help.salesforce.com/s/articleView?id=sf.
mc_jb_wait_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_jb_einstein_engagement_split.htm&type=5

NEW QUESTION # 34
A company actively uses CI/CD processes for its Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to its architecture. Under the current setup, each developer has their own developer sandbox. Developers merge their changes into a sandbox for QA regularly, and then once every week, changes are moved to staging, then from staging to production instances. Which setup should a Solution Architect propose to support this development approach considering costs and data segregation?
  • A. Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.
  • B. Set up one Marketing Cloud instance to use with sandboxes for testing and replicate all changes to production.
  • C. Set up one Marketing Cloud instance with a business unit for production and one business unit for testing which is connected to all Service Cloud sandboxes.
  • D. Set up one Marketing Cloud instance for each sandbox in Service Cloud in order to guarantee data segregation.
Answer: A
Explanation:
A Marketing Cloud sandbox is a separate instance that can be used for testing and development purposes. It can be connected to multiple Service Cloud sandboxes using Marketing Cloud Connect. This setup allows data segregation and cost efficiency, as opposed to creating multiple Marketing Cloud instances or business units. References: https://help.salesforce.com/s/ar ... ting_cloud_sandbox.
htm&type=5 https://help.salesforce.com/s/ar ... le_salesforce_orgs.
htm&type=5

NEW QUESTION # 35
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers
  • A. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
  • B. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
  • C. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
  • D. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
Answer: A,D
Explanation:
Migrating the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID allows for a consistent identification of customers across both systems. This also enables data synchronization and cross-cloud features via Marketing Cloud Connect. Using Service Cloud as a central point to hold unique identifiers from all systems, including B2C Commerce CustomerNo and Customer ID, allows for a single source of truth for customer data and facilitates data integration and reporting across systems. Customer 360 Data Manager is not yet available for B2C Commerce, so option B is not possible. Sending the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce is not necessary if option A is implemented, so option D is not optimal. References:
* https://help.salesforce.com/s/ar ... _key.htm&type=5
* https://help.salesforce.com/s/ar ... ices.htm&type=5
* https://www.salesforce.com/in/bl ... e-customer-360.html

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