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[General] CRT-550 New Dumps Free & Exam CRT-550 Preview

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【General】 CRT-550 New Dumps Free & Exam CRT-550 Preview

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q35-Q40):NEW QUESTION # 35
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
  • A. One business unit.
  • B. One parent business unit and a child business unit for franchise owners.
  • C. One parent business unit and a child business unit for each franchise owner.
  • D. A parent business unit for each franchise owner.
Answer: C
Explanation:
# Comprehensive and Detailed Explanation: The correct approach is one Parent Business Unit (corporate) with one Child Business Unit per franchise owner. This setup allows:
* Corporate to control global assets, subscriber management, and brand compliance.
* Franchise owners to localize messages within their own Business Unit, without accessing or changing corporate-controlled assets.
# Why Other Options Are Incorrect:
* A: "Franchise owners" (plural) need individualized control; a single child BU won't be sufficient.
* C: One Business Unit won't provide separation between different franchise operations.
* D: Having a separate parent BU for each franchise is excessive, costly, and not scalable.
Exact Extract: Salesforce Help: Business Unit Overview
"Use Business Units to manage assets, permissions, and subscribers separately while maintaining corporate brand control across an enterprise."

NEW QUESTION # 36
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
  • A. External Content
  • B. AMPscript
  • C. Dynamic Content
  • D. Personalization Strings
Answer: A,B
Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
* AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
* External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. References: https://developer.salesforce.com/docs
/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content
/ampscriptUseCasesRetrieveRSSFeed.htm https://help.salesforce.com/s/articleView?id=sf.
mc_ceb_external_content_blocks.htm&type=5

NEW QUESTION # 37
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
  • A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
  • B. Tokenized Sending should be combined with field-level data encryption for additional security.
  • C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  • D. Personalization Strings still allow PII to be displayed within an email.
Answer: A,D
Explanation:
* Tokenized Sending allows PII (such as email addresses) to stay external until send time; however, once pulled in via personalization strings, PII can still be displayed within emails.
* Since Tokenized Sending relies on live API calls to an external database during sends, Salesforce Marketing Cloud's normal service-level guarantees (e.g., send speed and reliability) no longer apply because they now depend on third-party system response times.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Tokenized Sending Overview
# "Tokenized Sending retrieves sensitive customer data at send time, reducing Marketing Cloud's data storage liability. However, if personalization strings reference retrieved fields, PII can still be displayed in the email." Source: Salesforce Help - Tokenized Sending Limitations
# "Marketing Cloud does not guarantee service levels for sends that rely on external Tokenized Sending lookups."
-

NEW QUESTION # 38
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
  • A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
  • B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
  • C. Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.
  • D. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
* Tracking Extract Activity allows the extraction of bounced or held subscribers' data (bounce reasons like "Held").
* File Transfer Activity moves the extracted file into the Import directory.
* Import Activity loads the file into a Data Extension, which can then be used as the entry source for a re- engagement journey via SMS.
# Why others are wrong:
* A: SQL Query only works if the data is already in a Data Extension; Held status bounce data typically resides in Tracking Extracts.
* C: CloudPages Entry Source is incorrect - you want an automated process for SMS.
* D: API Event would require custom API calls, but there's no mention of development resources.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Tracking Extract Activity:
"Use a Tracking Extract Activity to pull tracking data, such as bounces or held status, into a file that can be imported into a data extension for use in journeys or reports." (Source: https://help.salesforce.com/s/ar ... xtract_activity.htm)
-

NEW QUESTION # 39
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
  • A. Decimal
  • B. Currency
  • C. Number
  • D. Float
Answer: A

NEW QUESTION # 40
......
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