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[General] AP-216 Exam Objectives Pdf - Latest AP-216 Exam Answers

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【General】 AP-216 Exam Objectives Pdf - Latest AP-216 Exam Answers

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q113-Q118):NEW QUESTION # 113
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Answer:
Explanation:
Immediate
Explanation:
In Interaction Studio, segment membership updates occur in real-time. A web visitor is immediately added to the segment after meeting the criteria, such as viewing the homepage.
Reference: Salesforce Interaction Studio Real-Time Segmentation Documentation.

NEW QUESTION # 114
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
  • A. The option to include built-in fields on a segment export
  • B. The option to send segment data to Marketing Cloud
  • C. The option to include all custom fields on a segment export
  • D. Theoption to exclude anonymous fields on a segment export
Answer: C
Explanation:
To export newly created user-defined attributes, the option toinclude all custom fields on a segment export ensures that all relevant data is included in the export. This facilitates detailed analysis and further integration.
Reference: Salesforce Interaction Studio Segment Export Documentation.

NEW QUESTION # 115
Event API requests are made using what two content types (select 2)?
  • A. XML
  • B. CSV
  • C. Form URL encoded
  • D. JSON
Answer: C,D
Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.

NEW QUESTION # 116
Which data feed integrates purchase data into a profile in interaction studio?
  • A. Catalog feed
  • B. Conversion feed
  • C. Transaction feed
  • D. Interaction feed
Answer: C
Explanation:
TheTransaction Feedintegrates purchase data into a user's profile in Interaction Studio, enabling personalization and campaign optimization based on purchase behavior.
References:
* Salesforce Interaction Studio Documentation - Transaction Data Integration

NEW QUESTION # 117
Which two options are valid use cases for a segment?
Choose 2 answers
  • A. Identifying users who abandoned a shopping cart today
  • B. Identifying users for activation within an integrated Demand Side Platform
  • C. Identifying users who have purchased a certain value in a specified time period
  • D. Identifying users who viewed a YouTube advertising campaign
Answer: A,C
Explanation:
* Users who purchased a certain value: Segments can identify high-value customers for retention or upsell campaigns.
* Users who abandoned a shopping cart: Segments track users who exhibited intent but did not complete a purchase, enabling re-engagement.

NEW QUESTION # 118
......
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