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[General] Detailed Media-Cloud-Consultant Answers | Certification Media-Cloud-Consultant T

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【General】 Detailed Media-Cloud-Consultant Answers | Certification Media-Cloud-Consultant T

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Salesforce Media Cloud Consultant Exam Sample Questions (Q12-Q17):NEW QUESTION # 12
What does "Check Availability" do during media plan creation?
  • A. checks the availability of the ad server
  • B. checks the ad space and capacity availability in the ad server'
  • C. checks the schedules of the campaign plan team
  • D. makes sure that resources to work on creatives are available
Answer: B
Explanation:
The "Check Availability" function during media plan creation is designed to check the ad space and capacity availability in the ad server (D). This process ensures that the desired placements and inventory are available for the planned campaign dates and volumes, thereby avoiding overbooking and enabling effective campaign planning and execution.References:
https://help.salesforce.com/arti ... ck_availability.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 13
Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?
  • A. order
  • B. quotes
  • C. media content title
  • D. ad quote line
Answer: B,D
Explanation:
For a seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript in Salesforce Media Cloud, it's essential they have write access to specific objects that are integral to the media planning and sales process. These objects include:
Quotes: This object is critical as it allows sellers to propose prices for various advertising spots or spaces within media content. The quote object captures proposed prices for ad placements, making it a central piece in creating a media plan.
Ad Quote Line: This object represents individual line items within a quote, detailing specific ad placements, durations, and other relevant specifications for each proposed ad spot within the media plan.
Ensuring sellers have write access to these objects enables them to efficiently create, modify, and propose media plans to prospective advertisers, streamlining the sales process.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 14
Which three permission sets should a consultant add for a newly hired Media Planner user?
  • A. rule engine runtime
  • B. OmniStudio user
  • C. MediaCloudPlus Runtime
  • D. media cloud base user
  • E. MediaClou Runtime
Answer: B,C,D
Explanation:
For a newly hired Media Planner user, the consultant should add the following permission sets:
Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.
MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.
OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.
These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce OmniStudio resources:
https://developer.salesforce.com ... io.meta/omnistudio/

NEW QUESTION # 15
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
  • A. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
  • B. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
  • C. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
  • D. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
Answer: D
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:https://www.salesforce.com/products/tableau/crm-analytics/

NEW QUESTION # 16
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
  • A. ad creative size type
  • B. media content title
  • C. media channel
  • D. product
Answer: A
Explanation:
TheAd Creative Size TypesObject in Salesforce Media Cloud defines the resolution and dimensions required for ad creatives to be properly displayed across different devices. Thisobject is crucial in digital ad sales as it ensures that ads are appropriately formatted and rendered on various screens, enhancing the viewer's experience and the effectiveness of the advertisement. By specifying the resolution and size of ad creatives, this object helps in maintaining consistency and quality in ad presentations across different media channels.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 17
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