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[General] Marketing-Cloud-Email-Specialist Reliable Learning Materials & New Marketing

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【General】 Marketing-Cloud-Email-Specialist Reliable Learning Materials & New Marketing

Posted at yesterday 21:55      View：21 | Replies：1        Print      Only Author   [Copy Link] 1#
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q12-Q17):NEW QUESTION # 12
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?
  • A. Send Definition
  • B. Sender Profile
  • C. Delivery Profile
  • D. Send Classification
Answer: D

NEW QUESTION # 13
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
  • A. Datorama Reports - Journey Performance
  • B. Journey Builder - Journey History
  • C. Reports - Journey Engagement
Answer: A
Explanation:
Datorama Reports - Journey Performance is where leadership at NTO should find the dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days. Datorama Reports is a feature that provides advanced analytics and insights for Marketing Cloud journeys. It allows you to create custom dashboards and reports that measure the performance of your journeys based on various metrics, such as engagement, conversion, revenue, etc. You can also filter your data by time range, journey name, version, status, etc. Journey Builder - Journey History shows the history of journey versions, activations, and deactivations, but not the success rate of customers. Reports - Journey Engagement shows the engagement metrics for a specific journey version, such as sent, delivered, open, click, etc., but not the success rate of customers.

NEW QUESTION # 14
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
  • A. Subscriber Attributes
  • B. Subscriber Key
  • C. Primary Key
  • D. System Preferences
Answer: B

NEW QUESTION # 15
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
  • A. SQL Query, Decision Split, Data Designer
  • B. SQL Query, Filter Definition, Journey Builder Entry Source
  • C. Journey Builder Entry Source, Filter Definition, Segment Builder
Answer: B
Explanation:
A SQL Query is a tool that allows marketers to manipulate and filter data from data extensions using SQL statements. A SQL Query can be used to find customers who have purchased a camping tent or foldout camper in the last week and exclude those who have a 'silver status'. A Filter Definition is a tool that allows marketers to create filters based on attributes or measures from data extensions. A Filter Definition can be used to apply the SQL Query results to the data extension that contains all customer transactions within the last 90 days. A Journey Builder Entry Source is a tool that allows marketers to define the audience for a journey based on data extensions, filters, or events. A Journey Builder Entry Source can be used to select the filtered data extension as the entry source for the campaign.

NEW QUESTION # 16
NTO is launching a custom corporate branded apparels website, they are concerned about the new initiative campaign impacting deliverability to its customers retail sends. NTO has purchased a second IP address to be used for the corporates sites email sending, what feature the NTO administrator will use to specify that which IP address is used for retail vs corporate.
  • A. Delivery profile
  • B. Send definition
  • C. Send classification
  • D. Senders profile
Answer: A

NEW QUESTION # 17
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Posted at yesterday 23:00        Only Author  2#
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