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MC-201 Study Material | MC-201 Reliable Guide Files

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MC-201 Study Material | MC-201 Reliable Guide Files

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q238-Q243):NEW QUESTION # 238
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
  • A. The rule will run once and must be re-run for prospects to match again.
  • B. The rule will continuously look for prospects who match the criteria.
  • C. The rule will evaluate their entire prospect database for matches.
  • D. The rule will unmatch prospects that no longer match the criteria.
Answer: B,C
Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches . These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules. Reference: Using Account Engagement Automation Rules vs. Salesforce Flows

NEW QUESTION # 239
New feature alerts can be found at the top of the dashboard.
  • A. True
  • B. False
Answer: A
Explanation:
According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. Reference: Salesforce documentation

NEW QUESTION # 240
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
  • A. The Lead and Contact fields must have the same Salesforce field label.
  • B. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
  • C. The Lead and Contact fields must have the same API name.
  • D. The Marketing Cloud Account Engagement field must be a drop-down field.
Answer: B,C
Explanation:
According to the Salesforce documentation, in order to sync a Marketing Cloud Account Engagement prospect field with both a lead and a contact field in Salesforce, the lead and contact fields must have the same API name, and the Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The API name is the unique identifier for the field that is used by the system to sync the data. The field mapping is the configuration that tells Marketing Cloud Account Engagement which Salesforce field to sync with. The Salesforce field label and the Marketing Cloud Account Engagement field type are not relevant for the field sync, as long as they are compatible. Reference: Salesforce documentation

NEW QUESTION # 241
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
  • A. Create a Form with a Completion Action to send a pricing sheet
  • B. Create a special campaign to track pricing pageviews
  • C. Create a Page Action set to Tag prospects as having viewed it and add them to a list
  • D. Create a Dynamic List based on page view to segment automatically
Answer: C
Explanation:
The automation tool that would best achieve this is to create a page action set to tag prospects as having viewed it and add them to a list. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors2. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and tags the prospect as having viewed it and adds them to a list of pricing page visitors.

NEW QUESTION # 242
What does Marketing Cloud Account Engagement sync first with Salesforce?
  • A. Leads
  • B. Contacts
Answer: B
Explanation:
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910

NEW QUESTION # 243
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