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[General] Echte und neueste MC-101 Fragen und Antworten der Salesforce MC-101 Zertifizieru

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【General】 Echte und neueste MC-101 Fragen und Antworten der Salesforce MC-101 Zertifizieru

Posted at yesterday 02:27      View:21 | Replies:0        Print      Only Author   [Copy Link] 1#
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Salesforce MC-101 Prüfungsplan:
ThemaEinzelheiten
Thema 1
  • Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.
Thema 2
  • Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.
Thema 3
  • Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.
Thema 4
  • Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.
Thema 5
  • Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.

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Salesforce Certified Marketing Cloud Engagement Foundations MC-101 Prüfungsfragen mit Lösungen (Q67-Q72):67. Frage
Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send?
  • A. Delivery Profile
  • B. Sender Profile
  • C. Send Classification
Antwort: C
Begründung:
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.

68. Frage
Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide.
What should the associate use to satisfy the request?
  • A. Service calls opt-in
  • B. Double opt-in
  • C. Single opt-in
Antwort: B
Begründung:
To ensure emails are sent to the intended and confirmed recipients, a double opt-in process is recommended, especially for global audiences. This process requires subscribers to confirm their email address by clicking a link sent in an initial confirmation email, reducing the risk of invalid or mistyped email addresses and enhancing compliance with global data privacy laws.
* Advantages of Double Opt-In: It confirms that the subscriber genuinely wants to receive communications, reducing spam complaints and improving list quality.
* Salesforce Documentation Reference: See Opt-In Best Practices for details on how double opt-in supports global compliance.

69. Frage
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
  • A. Unsubscribe Reason
  • B. Date Unsubscribed
  • C. Subscriber Key
Antwort: C
Begründung:
After checking the Subscriber Status, the associate should check the Subscriber Key next. The Subscriber Key is a unique identifier for each subscriber in the All Subscribers list, which can help identify issues related to a specific recipient's email delivery. It is especially useful in troubleshooting scenarios where an email has not been successfully received, as it allows the associate to verify the specific subscriber's record and investigate potential causes for the delivery issue.

70. Frage
The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.
Which asset should the associate create for this experience?
  • A. Custom Preference Center
  • B. Dynamic Content
  • C. Account-Level Footers
Antwort: A
Begründung:
A Custom Preference Center allows Cloud Kicks to create a branded landing page that lets subscribers manage their preferences, update profile information, and unsubscribe from specific lists. This helps maintain brand consistency and improves user experience by providing control over email preferences.
* Why a Custom Preference Center: It offers flexibility in design and functionality, ensuring a cohesive brand experience that aligns with Cloud Kicks' existing website branding.
* Salesforce Documentation Reference: For more information, refer to Creating a Custom Preference Center.

71. Frage
What should a marketing associate use to identify a unique contact across various channels?
  • A. Mobile Number
  • B. Email Address
  • C. Contact Key
Antwort: C
Begründung:
A unique contact across various channels in Marketing Cloud is identified using the Contact Key. The Contact Key is a unique identifier assigned to each contact in the system, allowing for consistent identification of an individual across different channels and interactions within Marketing Cloud. This ensures a unified view of the contact's engagement and interactions, facilitating cross-channel marketing strategies and personalized customer journeys.

72. Frage
......
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MC-101 Fragen Und Antworten: https://www.zertsoft.com/MC-101-pruefungsfragen.html
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