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[General] New Marketing-Cloud-Email-Specialist Test Simulator | Valid Test Marketing-Cloud

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【General】 New Marketing-Cloud-Email-Specialist Test Simulator | Valid Test Marketing-Cloud

Posted at 8 hour before      View：8 | Replies：1        Print      Only Author   [Copy Link] 1#
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q142-Q147):NEW QUESTION # 142
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
  • A. Einstein Messaging Insights
  • B. Einstein Engagement Frequency
  • C. Einstein Engagement Scoring
Answer: C
Explanation:
Explanation
Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns. [Source: Trailhead]

NEW QUESTION # 143
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
  • A. Total Opens measure
  • B. _Open data view
  • C. Tracking Data Extract
Answer: B
Explanation:
Explanation
To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID

NEW QUESTION # 144
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
  • A. Nullable
  • B. Is Sendable
  • C. Primary Key
Answer: C
Explanation:
When building a data extension that will be updated by a SQL Query Activity, it is essential to define a Primary Key. This ensures that each record can be uniquely identified, allowing the SQL Query Activity to update the correct records in the data extension. For more details, refer to the Data Extension documentation.

NEW QUESTION # 145
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
  • A. Copy the data filter and build a new data extension with additional filter criteria.
  • B. Copy the filtered data extension and add additional filter criteria.
  • C. Use the Split option to temporarily add additional filter criteria.
Answer: B
Explanation:
Explanation
Copying the filtered data extension and adding additional filter criteria is the easiest way to further segment the audience for an upcoming send. Using the split option would not allow the marketer to add additional filter criteria, but only split the audience based on random, even, or engagement splits. Copying the data filter and building a new data extension with additional filter criteria would also work, but it would be more time-consuming and create more data extensions than necessary.

NEW QUESTION # 146
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
  • A. Filter the data based on a specific date range.
  • B. Use Einstein engagement scores to identify affected users.
  • C. Query the data using a specific date range parameter
Answer: A

NEW QUESTION # 147
......
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Posted at 7 hour before        Only Author  2#
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