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Latest Salesforce Arch-302 Exam Fee, Arch-302 Exam Tutorial

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Latest Salesforce Arch-302 Exam Fee, Arch-302 Exam Tutorial

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Salesforce Certified B2C Solution Architect Sample Questions (Q66-Q71):NEW QUESTION # 66
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?
  • A. Marketing Cloud Journey Event
  • B. Service Cloud Email Service
  • C. Commerce Cloud Email Service
  • D. Marketing Cloud Triggered Send
Answer: D
Explanation:
* C is correct because Marketing Cloud Triggered Send is a feature that allows sending personalized emails based on events or actions in another system, such as B2C Commerce. Triggered Send can be used to send password reset emails when a new account is created or the email address is updated in B2C Commerce. Triggered Send also tracks email open and forward count in Marketing Cloud. To disable the coupon code after a single use, B2C Commerce can use coupon code restrictions based on redemption count.
* A is incorrect because Service Cloud Email Service is a feature that allows receiving and processing inbound emails from customers in Service Cloud. It is not used to send password reset emails or track email open and forward count.
* B is incorrect because Marketing Cloud Journey Event is a feature that allows triggering journeys based on events or actions in another system, such as B2C Commerce. Journey Event can be used to send password reset emails, but it is more suitable for complex or multi-step customer interactions, such as welcome series or re-engagement campaigns. Triggered Send is more efficient and simpler for single- step interactions, such as password reset.
* D is incorrect because Commerce Cloud Email Service is a feature that allows sending transactional emails from B2C Commerce, such as order confirmation or shipping notification. It is not used to send password reset emails or track email open and forward count.
References:
* : https://help.salesforce.com/s/ar ... ends.htm&type=5
* : https://help.salesforce.com/s/ar ... tion.htm&type=5
* : https://documentation.b2c.commer ... .demandware.dochelp
/content/b2c_commerce/topics/coupons/b2c_coupon_code_restrictions.html
* : https://help.salesforce.com/s/ar ... ices.htm&type=5
* : https://help.salesforce.com/s/ar ... ents.htm&type=5
* : https://documentation.b2c.commer ... .demandware.dochelp
/OrderManagement/EmailService.html

NEW QUESTION # 67
Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.
Given the need for a single login experience, what should the primary system be for all authentication?
  • A. B2C Commerce
  • B. Salesforce Identity
  • C. Experience Cloud
  • D. Service Cloud
Answer: B
Explanation:
This answer is correct because it is the primary system that should be used for all authentication between B2C Commerce site and Experience Cloud site. Salesforce Identity can act as an identity provider (IDP) for both B2C Commerce and Experience Cloud, and it can provide a single login and data experience between the two sites. Salesforce Identity can also store customer profile data in a single place and sync it across systems.
References: https://help.salesforce.com/s/ar ... tion.htm&type=5

NEW QUESTION # 68
An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers
  • A. It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.
  • B. It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
  • C. It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
  • D. It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.
Answer: B,D
Explanation:
These answers are correct because they are ways that Salesforce CDP can help the organization in this scenario. Salesforce CDP can ingest customer data from each system and use matching rules to find records representing the same person, uniting them under a Unified Individual. This creates a single view of the customer across all systems and channels. Salesforce CDP can also power experiences through other channels like Marketing Cloud Engagement by activating customer segments. This enables personalized and targeted marketing campaigns based on customer data and behavior. References: https://www.salesforce.com/products
/customer-data-platform/overview/

NEW QUESTION # 69
A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements?
Choose 2 answers
  • A. Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
  • B. Use the out-of-the-box preference center in Marketing Cloud.
  • C. Create a custom preference center that updates the records in Sales Cloud.
  • D. Create a Journey activity to update the records in Sales Cloud.
Answer: A,C
Explanation:
B: Creating a custom preference center that updates the records in Sales Cloud can help meet the requirements by allowing customers to manage their subscription preferences and opt-in or opt-out of different email lists or publications. This can also provide more granular control over the data synchronization between Sales Cloud and Marketing Cloud. D. Implementing the Marketing Cloud Connector can help meet the requirements by enabling bi-directional data integration between Sales Cloud and Marketing Cloud. This can also allow Marketing Cloud to honor the unsubscribe status of contacts or leads in Sales Cloud when sending emails. References:
* https://help.salesforce.com/s/ar ... nect.htm&type=5
* https://help.salesforce.com/s/ar ... bers.htm&type=5
* https://help.salesforce.com/s/ar ... nter.htm&type=5

NEW QUESTION # 70
Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.
What data should be maintained within Experience Cloud as the primary system?
  • A. Communication preferences
  • B. Shipping address
  • C. Payment methods
  • D. Core profile data (name, email)
Answer: D
Explanation:
This answer is correct because core profile data (name, email) should be maintained within Experience Cloud as the primary system when using communities as an identity provider (IDP) for commerce. This ensures that customers have a consistent identity across both platforms and can access self-service support features in communities. References: https://help.salesforce.com/s/articleView?id=sf.
b2c_commerce_service_cloud_integration.htm&type=5

NEW QUESTION # 71
......
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