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[General] Reliable MKT-101 Test Review, Reliable MKT-101 Study Materials

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【General】 Reliable MKT-101 Test Review, Reliable MKT-101 Study Materials

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q125-Q130):NEW QUESTION # 125
Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
  • A. Wait Activity
  • B. Verification Activity
  • C. Skip Automation
Answer: A

NEW QUESTION # 126
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
  • A. Random Split > Send email > Wait > Engagement Split > Join > Send email
  • B. Random Split > Send email > Join > Decision Split > Wait > Send email
  • C. Engagement Split > Send email > Wait > Random Split > Send email
  • D. Decision Split > Send email > Engagement Split > Send email
Answer: A

NEW QUESTION # 127
What are data extension data retention policies?
  • A. Settings to control when a data extension creates a back-up of the data it contains.
  • B. Settings to prevent users from deleting a Data Extension created by another user.
  • C. Settings to define when a data extension or the data within the data extension is deleted.
  • D. Settings to "soft" delete all data in a Data Extension so there is no data loss.
Answer: C

NEW QUESTION # 128
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
  • A. When to send the email
  • B. What the offer will be
  • C. Who the offer come from
  • D. How to determine engagement
Answer: D
Explanation:
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. Reference: https://help.salesforce.com/s/ar ... plit.htm&type=5 https://help.salesforce.com/s/ar ... rics.htm&type=5

NEW QUESTION # 129
What information and data about the performance of an individual send can be exported from the tracking details?
  • A. Subscribers who click on a specific link
  • B. Number of clicks from mobile devices
  • C. Images showing how the email rendered on different devices
  • D. Performance data on the Overview Tab
Answer: A,B

NEW QUESTION # 130
......
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