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[General] Easy to Use Getcertkey Salesforce Marketing-Cloud-Administrator Practice Questio

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【General】 Easy to Use Getcertkey Salesforce Marketing-Cloud-Administrator Practice Questio

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Salesforce Marketing-Cloud-Administrator certification is a valuable credential for professionals who want to demonstrate their expertise in marketing automation and cloud-based marketing solutions. Salesforce Certified Marketing Cloud Administrator Exam certification exam is designed to test the knowledge and skills of candidates in areas such as email marketing, mobile marketing, social media marketing, and digital advertising. By passing Marketing-Cloud-Administrator Exam, candidates can prove their proficiency in using the Salesforce Marketing Cloud platform to design, execute, and analyze marketing campaigns.
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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q16-Q21):NEW QUESTION # 16
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
  • A. Conversion Rate
  • B. Last Purchase Date
  • C. Proximity to Store
  • D. Ages in Household
  • E. Lifetime Purchase Value
Answer: A,B,E
Explanation:
Explanation
Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount

NEW QUESTION # 17
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
  • A. Web and Mobile Analytics
  • B. Advertising Studio
  • C. Web Analytics Connector
  • D. Personalization Builder
Answer: C
Explanation:
To append an Urchin Tracking Module (UTM) variable string to links in emails, the Marketing Cloud admin should use the Web Analytics Connector (WAC). This functionality automatically appends tracking parameters, such as UTM parameters, to all URLs in outgoing emails. This allows for detailed tracking of email effectiveness within analytics platforms like Google Analytics. The Web Analytics Connector can be configured within Email Studio to include specific UTM parameters as required by marketing strategies.

NEW QUESTION # 18
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
  • A. Decryption Activity
  • B. Import Activity
  • C. File Transfer Activity
  • D. Data Extract Activity
Answer: C
Explanation:
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.

NEW QUESTION # 19
What are entry source types for Journey Builder?
  • A. Data Extension, Cloud Pages, Email List, API Event
  • B. Data Extension, Salesforce Community, GA360, Email List
  • C. Data Extension, Audience Studio, API Event, Date Based Event
  • D. Data Extension, Email List, API Event, Date Based Event
Answer: D
Explanation:
The entry source types for Journey Builder include:
* C. Data Extension, Email List, API Event, Date Based EventThese sources allow a marketing campaign to automatically start or transition contacts based on their interaction with various data sources:
* Data Extension: Contacts can be injected into a journey based on records in a data extension.
* Email List: Contacts from a specific email list can be used as an entry event.
* API Event: This allows external systems to trigger entry into a journey.
* Date Based Event: Contacts can enter a journey based on a specific date or a date attribute in a data extension.

NEW QUESTION # 20
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
  • A. Delete the campaign manager's user and create a new user
  • B. Deactivate the campaign manager's license and assign it to the new user
  • C. Disable the campaign manager's user and create a new user
  • D. Transfer the campaign manager's permissions to a new user
Answer: C

NEW QUESTION # 21
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