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[Hardware] Exam Sample MC-201 Questions, MC-201 Question Explanations

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【Hardware】 Exam Sample MC-201 Questions, MC-201 Question Explanations

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q48-Q53):NEW QUESTION # 48
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
  • A. Segmentation rules are used to assign prospects to users in Salesforce.
  • B. Segmentation rules are used to create new forms for prospects to fill out.
  • C. Segmentation rules are used to segment prospects based on their activities and demographic data.
  • D. Segmentation rules are used to score and grade prospects.
Answer: C
Explanation:
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1. Reference: 1: Segmentation Rules

NEW QUESTION # 49
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
  • A. Pardot score
  • B. Pardot grade
  • C. Einstein Key Accounts Identification
  • D. Einstein Behavior Score
Answer: C
Explanation:
Salesforce's Einstein Key Accounts Identification feature is designed to help sales managers and teams identify and focus on their most important accounts based on a variety of metrics, including historical data and engagement levels.
Einstein Key Accounts Identification: This feature uses advanced machine learning algorithms to analyze past opportunity creation data and various engagement metrics to pinpoint which accounts are likely to be the most valuable or have the highest potential. This can help sales managers prioritize their efforts and resources more effectively. The insights generated by this tool are integrated directly into the Salesforce account records, providing easily accessible and actionable data for sales teams.
This contrasts with options like the Einstein Behavior Score, Pardot grade, and Pardot score, which, while useful for assessing individual lead or contact engagement and readiness, do not provide the holistic account-level insight that Einstein Key Accounts Identification does.

NEW QUESTION # 50
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
  • A. Completion action
  • B. Segmentation rule
  • C. Custom redirect
  • D. Engagement studio
Answer: A
Explanation:
The automation tool that should be used to increase a prospect's score an additional five points every time a specific form is completed is completion action. A completion action is an automated task that is triggered by a certain element in Marketing Cloud Account Engagement, such as a form, a form handler, a custom redirect, a page action, or a file download17. A completion action can perform various actions, such as adjusting score, adding to list, assigning to user, sending autoresponder email, and so on18. A completion action can be added to a form in the fourth step of the form builder tool, and it can be customized to execute only on prospects who meet specific criteria19. A completion action is not retroactive and will only apply to prospects who complete the chosen action moving forward

NEW QUESTION # 51
What is the process to add a prospect who visits a pricing page to a list?
  • A. Create a segmentation rule
  • B. Create a page action
  • C. Use a Tag
  • D. Create an automation rule
Answer: B
Explanation:
The process to add a prospect who visits a pricing page to a list is to create a page action. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors3. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and adds the prospect to a list of pricing page visitors.

NEW QUESTION # 52
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
  • A. The field Is created as a default account field in the form editor.
  • B. The field is created as a custom prospect field on the Prospect Fields page.
  • C. The field Is created and added to the form in Engagement Studio.
  • D. The field is created as a custom prospect field in the form editor.
Answer: B
Explanation:
In Pardot, new custom fields for prospects are created in the Prospect Fields page under the admin settings. Once a field is created here, it can then be added to forms as needed. This process ensures that all data captured through forms is aligned with the prospect data structure already established in the system, allowing for consistent data management and integration with Salesforce CRM fields if required. This separation of field creation and form editing ensures organized management of prospect data attributes.

NEW QUESTION # 53
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