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[General] Positive MCE-Admn-201 Feedback, MCE-Admn-201 Dumps Reviews

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【General】 Positive MCE-Admn-201 Feedback, MCE-Admn-201 Dumps Reviews

Posted at yesterday 10:18      View：20 | Replies：0        Print      Only Author   [Copy Link] 1#
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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q127-Q132):NEW QUESTION # 127
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
  • A. Parameter Manager
  • B. Google Analytics 360
  • C. Marketing Cloud Connect
  • D. AMPscript for Marketing Cloud
Answer: A
Explanation:
To automatically add tracking parameters to links in emails:
Parameter Manager: Utilize the Parameter Manager in Marketing Cloud to configure and automatically append a set of predefined tracking parameters to all links within emails. This tool streamlines the process and ensures consistency across all sent emails.
Efficiency and Consistency: By using Parameter Manager, admins can ensure that all emails sent via Email Studio include the necessary tracking parameters without the need for manual entry or customization for each email.
Reference: Salesforce Marketing Cloud Parameter Manager

NEW QUESTION # 128
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
  • A. Mobile Connect
  • B. Profile Center
  • C. Smart Capture
  • D. Content Builder
Answer: C
Explanation:
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.

NEW QUESTION # 129
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
  • A. Google Analytics 360
  • B. AMP script for Marketing Cloud
  • C. Marketing Cloud Connect
  • D. Web Analytics Connector
Answer: D
Explanation:
To automatically add tracking parameters to all links in emails sent from Email Studio, the admin should configure:
Web Analytics Connector: This feature automatically appends tracking parameters to URLs in emails to integrate with web analytics tools like Google Analytics.
Configuration Steps: Set up the Web Analytics Connector by specifying the desired tracking parameters in the Email Studio settings. This ensures all outgoing emails automatically include these parameters without the need for manual coding.
Reference: Salesforce Marketing Cloud Web Analytics Connector Setup

NEW QUESTION # 130
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
  • A. Groups
  • B. Publication Lists
  • C. Lists
  • D. Data Extensions
Answer: B,C
Explanation:
The out-of-the-box Subscription center can display Publication Lists and Lists as options for subscribers to opt in or out of. Data Extensions and Groups are not supported by the default Subscription center.

NEW QUESTION # 131
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
  • A. Advanced Audit Trail
  • B. Single Sign on Authentication
  • C. IP Whitelisting
  • D. Field Level Encryption
Answer: C
Explanation:
To enhance security against unauthorized API access, Northern Trail Outfitters should:
Enable IP Whitelisting: This security feature restricts API access to Marketing Cloud from only those IP addresses that are pre-approved. This method significantly reduces the risk of malicious access from unrecognized sources.
Configuration: Administrators can configure IP Whitelisting in the Setup area under Security Settings, specifying which IP ranges are allowed to initiate API calls to the account.
Reference: Salesforce Marketing Cloud IP Whitelisting Documentation

NEW QUESTION # 132
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