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[Hardware] MC-101 PDF Question & Valid MC-101 Test Voucher

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【Hardware】 MC-101 PDF Question & Valid MC-101 Test Voucher

Posted at yesterday 17:40      View：20 | Replies：0        Print      Only Author   [Copy Link] 1#
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Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q61-Q66):NEW QUESTION # 61
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?
  • A. Primary Key
  • B. Contact Key
  • C. API Key
Answer: B
Explanation:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.
References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross- channel marketing.

NEW QUESTION # 62
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?
  • A. Enhance address book utilization.
  • B. Receive better Inbox placement.
  • C. Easily differentiate the new publication.
Answer: C
Explanation:
Using a new From Name can help Cloud Kicks clearly distinguish the new publication from previous ones.
This practice can reduce subscriber confusion and set clear expectations, particularly when launching a new type of content or series.
* Considerations on From Name: While changing the From Name might impact immediate recognition, it' s beneficial if the new publication has a different focus, target audience, or format.
* Salesforce Documentation Reference: For further details on best practices for sender name, refer to Salesforce Marketing Cloud Best Practices for Email Marketing.

NEW QUESTION # 63
The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.
What should a marketing associate use to retrieve this information?
  • A. Journey Analytics in Journey Builder
  • B. Intelligence Reports Email Dashboard
  • C. Analytics Builder Reports
Answer: C
Explanation:
To easily report the average open rate across all email sends from journeys within a specific timeframe, such as a month, a marketing associate at Cloud Kicks should utilize Analytics Builder Reports in Salesforce Marketing Cloud. Analytics Builder offers a suite of reporting and analysis tools, including pre-built and customizable reports that can aggregate performance metrics across multiple sends and journeys.
By accessing and configuring the appropriate reports within Analytics Builder, the associate can compile and analyze email engagement metrics, such as open rates, to gain insights into the overall performance of their email marketing efforts over the designated period.
References: Salesforce Marketing Cloud's Analytics Builder documentation provides comprehensive information on the range of available reports and analytics tools, including instructions on how to access and customize reports to meet specific reporting needs, such as tracking average open rates across journeys.

NEW QUESTION # 64
A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed?
  • A. Update the Wait Activity in the journey to the correct date.
  • B. Pause the journey and restart it when codes are active.
  • C. Stop the journey and restart it when codes are active.
Answer: B
Explanation:
If an issue arises where discount codes will be unavailable for 2 days and the second email in the journey contains a discount code scheduled to be sent the following morning, the associate should pause the journey and restart it when the codes are active. Pausing the journey temporarily halts all activities without losing the progress or data of the contacts already in the journey. Once the discount codes are available, the journey can be restarted, ensuring that the communications are relevant and accurate.

NEW QUESTION # 65
A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest.
Which content block should the associate use to create this content?
  • A. Reference Content Block
  • B. A/B Test Content Block
  • C. Dynamic Content Block
Answer: C
Explanation:
For a marketing associate at Cloud Kicks who wants to display different variations of content in an email based on a subscriber's interest, the Dynamic Content Block is the ideal tool. Dynamic Content Blocks in Salesforce Marketing Cloud allow marketers to create rule-based content variations within an email, where the content displayed to a recipient changes based on specific criteria related to the recipient's attributes or behaviors, such as their interests.
This capability enables the creation of highly personalized and relevant email experiences, as the content each subscriber sees can be tailored to their specific preferences or actions, enhancing engagement and effectiveness.
References: Salesforce Marketing Cloud documentation on Content Builder includes detailed instructions on using Dynamic Content Blocks, outlining how to set up rules and conditions for displaying content variations within emails.

NEW QUESTION # 66
......
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