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[General] MC-201 examkiller valid study dumps & MC-201 exam review torrents

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【General】 MC-201 examkiller valid study dumps & MC-201 exam review torrents

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q125-Q130):NEW QUESTION # 125
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
  • A. This is not possible with dynamic lists.
  • B. Match Type is set to "Match Any."
  • C. Match type is set to "Match All."
  • D. Field value is not mapped.
Answer: A
Explanation:
It is not possible to create a dynamic list of all prospects who have accessed a certain file in Marketing Cloud Account Engagement. Dynamic lists are based on criteria that match prospect fields, not prospect activities. Therefore, you cannot use a dynamic list to segment prospects based on whether they have downloaded a file, watched a video, or visited a page. Option A is not correct because field value mapping has nothing to do with dynamic lists or file access. Option C is not correct because match type is irrelevant for this question, as there is no valid criterion for file access. Option D is not correct for the same reason as option C. Reference: Marketing Cloud Account Engagement Dynamic Lists for Faster Segmentation (+ 10 Examples), Create a Dynamic List - Salesforce

NEW QUESTION # 126
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
  • A. Total Sent and Suppression Rate
  • B. Tracker Domain Verification and Open Rate
  • C. Total Opt Outs and Hard Bounces
  • D. Click-Through Rate and Soft Bounces
Answer: C
Explanation:
The metrics in the list email report that could help the Account Engagement user understand how these prospects may have become unmailable are Total Opt Outs and Hard Bounces (D). These metrics show the number and percentage of prospects who either opted out of receiving future emails or had their emails bounced back due to a permanent error, such as an invalid email address. These prospects are marked as Do Not Email and cannot be emailed again unless they opt back in. The other metrics (A, B, C) are not directly related to the prospects' mailable status, but rather to the email delivery, performance, and tracking. Reference: List Email Report Metrics

NEW QUESTION # 127
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
  • A. Profile and Audits
  • B. Lifecycle and Profile
  • C. Activities and Lifecycle
  • D. Activities and Audits
Answer: B
Explanation:
The best place to look on a prospect record to help determine the reason a prospect is unmailable is the Lifecycle and Profile section. This section shows the mailability status of the prospect, which can be one of the following: Mailable, Mailable - Transactional Emails Only, Undeliverable, Unmailable, or Unsubscribed4. The mailability status is determined by various factors, such as the prospect's email opt-out preference, the do not email flag, the hard bounce or soft bounce detection, and the prospect's location in the recycle bin5. The Lifecycle and Profile section also shows the email address, the email preference center, and the email opt-out date of the prospect, which can provide more information about the prospect's mailability

NEW QUESTION # 128
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
  • A. Segmentation rule and completion action
  • B. Completion action and dynamic list
  • C. Dynamic list and automation rule
  • D. Automation rule and completion action
Answer: D
Explanation:
The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.

NEW QUESTION # 129
How can you set a prospect's first touch campaign?
  • A. Using segmentation rules.
  • B. None of the above
  • C. Using automation rules.
  • D. Using completion actions
Answer: D
Explanation:
A prospect's first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect's campaign to the one that is associated with the form or custom link

NEW QUESTION # 130
......
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