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[General] Newest MCE-Admn-201 Valid Dumps Demo Offers Candidates Correct Actual Salesforce

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【General】 Newest MCE-Admn-201 Valid Dumps Demo Offers Candidates Correct Actual Salesforce

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q135-Q140):NEW QUESTION # 135
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
  • A. Cloud Pages URL AMP script function
  • B. Web Analytics Connector
  • C. Link Wrapping
Answer: A
Explanation:
To pass the email address of a subscriber to a landing page through a URL parameter from a promotional email securely, the admin should use the CloudPagesURL AMPscript function. This function encrypts the email address and other parameters and generates a unique URL for each subscriber. The landing page can then use the RequestParameter AMPscript function to decrypt the email address and other parameters

NEW QUESTION # 136
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
  • A. Query the Bounce Data View
  • B. Run an Account Send Summary Report
  • C. Query the Send Log
  • D. Run a Bounce Email Report
Answer: A
Explanation:
To create a suppression list for hard-bounced email addresses, the most direct approach is to query the Bounce Data View in SQL. This Data View contains all bounce-related information, allowing admins to specifically filter for hard bounces by the bounce category. Using a query activity, the admin can extract all hard bounce records and create a dynamic or static suppression list based on these results. This method is efficient and ensures that only relevant data is included in the suppression list.
Reference: Salesforce Help - Querying Data Views for Bounce Information

NEW QUESTION # 137
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
  • A. Multiple brand logos must be accommodated in an email header
  • B. NTO requires SSL certificate configurations for Content Builder and Portfolio images
  • C. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
  • D. A new sender profile needs to be leveraged for sending transactional emails
Answer: C
Explanation:
Creating separate business units for each brand is necessary when:
Brand-specific Domains: Separate business units allow for the configuration of brand-specific private domains, which are crucial for maintaining brand identity and trust in email campaigns by customizing link and image paths.
Use Case: If different brands under NTO need to leverage their unique domains for sending emails and hosting content, setting up distinct business units allows each brand to manage its sender profiles, content, and subscriber interactions independently.
Reference: Salesforce Marketing Cloud Business Units

NEW QUESTION # 138
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
  • A. Journey re-entry settings
  • B. Winner evaluation
  • C. Data Extension entry source
  • D. Run Once schedule type
Answer: B,C
Explanation:
To configure a journey using Path Optimizer with a holdback of 60% of the contacts until a winner has been selected, the Marketing Cloud admin needs to set:
A). Data Extension entry source: Ensures the journey is pulling contacts from a specific data extension which can be effectively managed and monitored for the experiment.
D). Winner evaluation: This setting allows the admin to specify how and when the winning path is determined, which is critical to managing the holdback and subsequent path optimization.
Reference: Salesforce Help - Path Optimizer

NEW QUESTION # 139
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
  • A. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
  • B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
  • C. Automation Studio: Create a Report Activity to run every seven days.
  • D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answer: D
Explanation:
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period.

NEW QUESTION # 140
......
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