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[Hardware] Exam Google-Ads-Video Cram, Valid Google-Ads-Video Exam Camp Pdf

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【Hardware】 Exam Google-Ads-Video Cram, Valid Google-Ads-Video Exam Camp Pdf

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Google Google-Ads-Video Exam Syllabus Topics:
TopicDetails
Topic 1
  • Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 2
  • Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 3
  • Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 4
  • Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 5
  • Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 6
  • Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 7
  • Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 8
  • Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 9
  • Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 10
  • How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 11
  • Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 12
  • Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 13
  • Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 14
  • Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 15
  • Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 16
  • Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 17
  • Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 18
  • Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 19
  • Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Google Ads Video Professional Assessment Exam Sample Questions (Q37-Q42):NEW QUESTION # 37
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
  • A. Brand Lift, after the campaign receives over 1,000 clicks.
  • B. Active View, before the campaign delivers any impressions.
  • C. Active View, after the campaign receives over 1,000 clicks.
  • D. Brand Lift, before the campaign delivers any impressions.
Answer: D
Explanation:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.

NEW QUESTION # 38
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?
  • A. Non-skippable in-stream ads and bumper ads
  • B. Skippable in-stream ads and bumper ads
  • C. Skippable in-stream ads and in-feed video ads
  • D. Non-skippable in-stream ads and in-feed video ads
Answer: C
Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 39
An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner.
Why should they use Reach Planner in the same account where they expect to run the planned campaign?
  • A. It'll pull data from Google Analytics for consideration when making forecasts.
  • B. Their plans will save to one place in the interface for easier analysis.
  • C. Their default campaign preferences will automatically install into each plan.
  • D. It'll analyze the historical performance of shared features, such as negative keyword lists.
Answer: D
Explanation:
B: It'll analyze the historical performance of shared features, such as negative keyword lists.
Using Reach Planner in the same account allows it to leverage historical data, including shared features like negative keywords, for more accurate forecasts.
This ensures the forecast is based on relevant account data.
The other options are not the primary reason to use Reach Planner in the same account.

NEW QUESTION # 40
Which of the following accurately describes a primary benefit of Video action campaigns?
  • A. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
  • B. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
  • C. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
  • D. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
Answer: B
Explanation:
B: They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.
These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).

NEW QUESTION # 41
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?
  • A. By uploading at least one video to YouTube.
  • B. By setting up a budget for the new campaign.
  • C. By linking Google Ads to your YouTube channel.
  • D. By selecting a campaign goal.
Answer: D
Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.

NEW QUESTION # 42
......
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