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[General] MCAE-Con-201 Exam Outline | Mock MCAE-Con-201 Exam

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【General】 MCAE-Con-201 Exam Outline | Mock MCAE-Con-201 Exam

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q171-Q176):NEW QUESTION # 171
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
  • A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
    "Demo Request" landing page was viewed and tag isn't "Submitted".
  • B. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
  • C. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
  • D. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
Answer: A

NEW QUESTION # 172
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
  • A. Send the prospects an email to see if their email addresses are valid.
  • B. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
  • C. Ensure the Do Not Email field on the prospects is selected.
  • D. Add the prospects to a "Bounced Prospects" list for suppression.
Answer: C

NEW QUESTION # 173
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
  • A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
  • B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
  • C. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
  • D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: B

NEW QUESTION # 174
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
  • A. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
  • B. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
  • C. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
  • D. Configure the Salesforce custom object to relate to th< account, lead, or contact
Answer: D

NEW QUESTION # 175
How many Social Posting Connectors is it possible to create
  • A. One each type
  • B. You can create as many Social Posting connectors as you want
  • C. You can't use any Social Posting connector
  • D. Many but only one type
Answer: B

NEW QUESTION # 176
......
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