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[General] Salesforce-Loyalty-Management Reliable Source | Salesforce-Loyalty-Management Ex

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【General】 Salesforce-Loyalty-Management Reliable Source | Salesforce-Loyalty-Management Ex

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Salesforce Loyalty Management Accredited Professional Exam Sample Questions (Q51-Q56):NEW QUESTION # 51
Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
  • A. Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign
  • B. Contact Loyalty Program Member, and Loyalty Member Tier
  • C. Voucher Definition, products, and Loyalty Member Tier
  • D. Contact, Account, and Opportunity
Answer: B
Explanation:
To segment and identify specific tier members for a journey within Marketing Cloud, it's essential to synchronize the right objects from Salesforce to Marketing Cloud. Synchronizing the 'Contact' object ensures that the basic member information is available. The 'Loyalty Program Member' object provides detailed information about the member's involvement in the loyalty program, and the 'Loyalty Member Tier' object offers insights into the member's current tier status. This setup allows for precise targeting and personalization of marketing efforts aimed at encouraging Loyalty Tier B customers to ascend to Loyalty Tier A, thereby enhancing member engagement and program value.

NEW QUESTION # 52
A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than $200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
  • A. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount / 2.
  • B. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount.
  • C. "Blue" tier member with any transaction amount, then "Outcome": non-qualifying point deduction = transaction amount.
  • D. "Gold" tier member with the transaction amount is >= $200, then "Outcome": tier-qualifying multiplier =2
  • E. "Blue" tier member with any transaction amount is <= $200, then "Outcome"; non-qualifying point deduction = transaction amount.
Answer: A,B,C

NEW QUESTION # 53
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
  • A. Automatically Generate a New Individual Relationship
  • B. Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
  • C. Transmit Loyalty Promotion Segments to Marketing Cloud
  • D. Activate and Publish the Segment
Answer: B,C,D
Explanation:
To establish a Loyalty promotion with Salesforce CDP (Customer Data Platform) and Marketing Cloud, the three essential steps are:
* Transmit Loyalty Promotion Segments to Marketing Cloud (A): This step involves sharing segmented data from Salesforce CDP to Marketing Cloud, enabling targeted marketing campaigns based on loyalty promotion criteria.
* Activate and Publish the Segment (C): Once the segments are defined and populated with the relevant Loyalty Program Members, the segment needs to be activated and published to be used in campaigns and promotions within Marketing Cloud.
* Enable Connector Settings on all the Loyalty Objects (D): This involves configuring the integration between Salesforce CDP, Loyalty Management, and Marketing Cloud by enabling the necessary connector settings, ensuring seamless data flow and communication between these platforms for the promotion.
Option B (Automatically Generate a New Individual Relationship) and E (Enable Service Connector for Promotion Escalations) are not directly related to the essential steps for establishing a loyalty promotion with Salesforce CDP and Marketing Cloud.

NEW QUESTION # 54
A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events.
How should an Administrator configure the Loyalty Program for Platinum members?
  • A. Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit
  • B. Set up Members "Exclusive Access to VIP Events" as a Transaction Journal
  • C. Set up Members "Exclusive Access to VIP Events" as a Member Promotion
  • D. Set up Members "Exclusive Access to VIP Events" as a Voucher
Answer: A
Explanation:
To offer Platinum members exclusive access to VIP events, an Administrator should Set up Members
"Exclusive Access to VIP Events" as a Loyalty Tier Benefit (D). Configuring this exclusive access as a tier benefit specifically for Platinum members allows for clear differentiation of tiers and provides a compelling incentive for members to reach and maintain the Platinum tier. This setup ensures that the highest-tier members receive appropriate recognition and rewards, enhancing their loyalty and engagement with the program.
Options A (Voucher), B (Member Promotion), and C (Transaction Journal) do not accurately represent the method for providing exclusive event access as a distinct benefit of attaining the Platinum tier within a loyalty program.

NEW QUESTION # 55
A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than
$200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
  • A. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount / 2.
  • B. "Gold" tier member with the transaction amount is >= $200, then "Outcome": tier-qualifying multiplier
    =2
  • C. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount.
  • D. "Blue" tier member with any transaction amount, then "Outcome": non-qualifying point deduction = transaction amount.
  • E. "Blue" tier member with any transaction amount is <= $200, then "Outcome"; non-qualifying point deduction = transaction amount.
Answer: A,C,D

NEW QUESTION # 56
......
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