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[General] Pass Exam Without Hardships With Salesforce MCC-201 Exam Questions

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【General】 Pass Exam Without Hardships With Salesforce MCC-201 Exam Questions

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The MCC-201 exam is designed for marketing professionals who want to learn how to integrate the Salesforce Marketing Cloud with the Salesforce CRM platform. MCC-201 exam covers the essentials of Marketing Cloud Connect, which is a powerful integration tool that allows users to synchronize data between the two platforms, create cross-channel marketing campaigns, and track the performance of their marketing efforts in real-time. MCC-201 Exam also covers best practices for data management, segmentation, and personalization, as well as how to leverage Marketing Cloud Connect to automate key marketing processes.
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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q134-Q139):NEW QUESTION # 134
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
  • A. User device data is unavailable in Contact Builder for up to 48 hours.
  • B. Newly registered users will create additional Contacts in Marketing Cloud.
  • C. Existing users will create additional Contacts in Marketing Cloud.
  • D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: B
Explanation:
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc. A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. Reference: https://help.salesforce.com/arti ... tact.htm&type=5 https://help.salesforce.com/arti ... loud.htm&type=5

NEW QUESTION # 135
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
  • A. Journey Data
  • B. Contact Data
  • C. Entry Data
  • D. Salesforce Data
Answer: C
Explanation:
To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/ar ... data.htm&type=5

NEW QUESTION # 136
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
  • A. Import Activity > Decision > Journey Activities
  • B. Salesforce Entry Event > Query Activity > Automation Studio Activities
  • C. Query Activity > API Event > Automation Studio Activities
  • D. Query Activity > Data Extension Entry Source > Journey Activates
Answer: B

NEW QUESTION # 137
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
  • A. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
  • B. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
  • C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
  • D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
  • E. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
Answer: C,D

NEW QUESTION # 138
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
  • A. Set Fatigue Rules for the product Asset Classes.
  • B. Utilize Einstein Engagement Frequency to send the emails less often.
  • C. Set a Fallback Asset.
  • D. Ask the content team to create more images in order to diversify the asset pool.
Answer: A
Explanation:
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/arti ... les.htm&type=5.

NEW QUESTION # 139
......
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