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[General] Valid Braindumps MCE-Admn-201 Free, MCE-Admn-201 Valid Exam Fee

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【General】 Valid Braindumps MCE-Admn-201 Free, MCE-Admn-201 Valid Exam Fee

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q11-Q16):NEW QUESTION # 11
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
  • A. Personalization Builder
  • B. Advertising Studio
  • C. Parameter Manager
  • D. Web and Mobile Analytics
Answer: C
Explanation:
To append UTM tracking parameters to links in emails:
Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.
Reference: Salesforce Marketing Cloud Parameter Manager

NEW QUESTION # 12
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
  • A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
  • B. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
  • C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
Answer: A
Explanation:
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period

NEW QUESTION # 13
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
  • A. Apply the appropriate user mappings in the CRM configuration
  • B. Reset al passwords to force new tokens
  • C. Apply the administrator and Marketing Cloud Administrator permission sets to user
  • D. Apply the Marketing Cloud for AppExchange User option as well
Answer: A
Explanation:
To resolve the issue of "Insufficient User Permissions" while setting up Marketing Cloud Connect, the action that should correct this issue is to apply the appropriate user mappings in the CRM configuration. This involves ensuring that the Salesforce user is correctly linked with the Marketing Cloud user credentials and roles. The error indicates a mismatch or an incomplete configuration in linking Salesforce and Marketing Cloud users, which user mappings can correctly align.
Reference: Salesforce Help - Marketing Cloud Connect Setup

NEW QUESTION # 14
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
  • A. CSV download of bounce data in My Tracking
  • B. Automation Studio Query Activity
  • C. Automation Studio Tracking Extract
  • D. Discover Deliverability Complaint Rate Report
Answer: C
Explanation:
To get the last 30 days of Bounce data in bulk and in a pre-defined format, a Marketing Cloud admin should use B. Automation Studio Tracking Extract. This tool allows the admin to extract detailed bounce data for a specified period, providing comprehensive insight into delivery issues. The Tracking Extract can output data in a CSV format, which can be imported into other systems for further analysis or reporting.
Reference: Salesforce Help - Tracking Extracts

NEW QUESTION # 15
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
  • A. Create a user-initiated message to logged-in customers to send once the website is restored.
  • B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  • C. Create and send an apology email that includes a discount for a future purchase to all customers
  • D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answer: C
Explanation:
Given the website outage experienced by NTO during a peak shopping period:
D). Create and send an apology email that includes a discount for a future purchase to all customers: This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site.
Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.
This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.
Reference: Salesforce Help - Email Best Practices

NEW QUESTION # 16
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