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[General] Marvelous MC-202 Certification Sample Questions–Pass MC-202 First Attempt

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【General】 Marvelous MC-202 Certification Sample Questions–Pass MC-202 First Attempt

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q126-Q131):NEW QUESTION # 126
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
  • A. Create a new data extension with the new fields.
  • B. Edit the fields in the synchronized data source.
  • C. Create a data filter that includes the new fields.
Answer: B
Explanation:
To ensure that new custom fields on the SalesforceContact object are available for segmentation, the first step is to edit the fields in the synchronized data source. This involves mapping the new custom fields in the synchronized data extension within Salesforce Marketing Cloud, making them available forsegmentation and other marketing activities. Reference:Salesforce Marketing Cloud Documentation

NEW QUESTION # 127
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
  • A. Audience Engagement Over Time
  • B. Contacts Analytics
  • C. Contacts Count
Answer: B
Explanation:
Contacts Analytics provides insights into the changes in the customer population over time, including metrics on new contacts, unsubscribes, and other population dynamics. This report allows marketers to track and analyze how their cross-channel customer base evolves, making it suitable for the marketing manager's needs.
Salesforce Marketing Cloud documentation includes detailed information on generating and interpreting Contacts Analytics reports.

NEW QUESTION # 128
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
  • A. Auto-Suppression Lists
  • B. Bounce Mail Management
  • C. List Detective
Answer: C
Explanation:
List Detective is a feature in Salesforce Marketing Cloud that scans email addresses for potential issues such as typos, invalid domains, and addresses that are known to cause bounces or spam complaints. In this case, List Detective would have identified the typo in "gmaii.com" and prevented those emails from being sent to avoid deliverability issues.
References:Salesforce Marketing Cloud Documentation on List Detective

NEW QUESTION # 129
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
  • A. Einstein Content Selection
  • B. Dynamic Content Block
  • C. Reference Content Block
Answer: C
Explanation:
To ensure that the most up-to-date content is included in each email, Northern Trail Outfitters should use a Reference Content Block. This type of contentblock allows you to create content once and reuse it across multiple emails. By referencing the content block in different emails, any updates made to the content block will automatically reflect in all emails that use it. This ensures consistency and timeliness of the content, which is especially useful for special events and content that change throughout the year.
Reference: Salesforce Marketing Cloud Documentation on Reference Content Blocks

NEW QUESTION # 130
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
  • A. Einstein Recommendations
  • B. Einstein Messaging Insights
  • C. Einstein Copy Insights
Answer: C
Explanation:
Einstein Copy Insights is a tool within Salesforce Marketing Cloud that provides analysis and suggestions on theeffectiveness of email copy, including subject lines. This tool analyzes the tone, length, and structure of subject lines to determine their impact on engagement metrics such as open rates and click-through rates. It uses AI to offer insights that can helpmarketers optimize their email content for better performance.
Reference:Salesforce Marketing Cloud Documentation

NEW QUESTION # 131
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