📚 Salesforce MKT-101 Dumps - Study Guide and Key Topics

Nathan01

What is MKT-101 Dumps?

The MKT-101 Dumps is officially called:

✅ Build and Analyze Customer Journeys using Marketing Cloud

It's part of the Salesforce Marketing Cloud learning path, helping you prove your ability to:

• Design customer journeys
• Use Marketing Cloud tools (Email Studio, Journey Builder, Contact Builder, etc.)
• Analyze and optimize journeys and campaigns
  
  

📝 MKT-101 Exam Overview
ItemDetails
Exam CodeMKT-101
Exam NameBuild and Analyze Customer Journeys using Marketing Cloud
Number of Questions60 (plus 5 unscored)
Time Limit105 minutes
Passing Score65%

FormatMultiple Choice/Multiple Select



🔥 Important Topics You MUST Master1. Journey Builder

• Journey Builder setup and configuration
• Entry Sources (data extension, Salesforce events)
• Journey activities (email, SMS, update contact, wait times)
• Contact Evaluation and Contact Entry modes
  
  

2. Email Studio

• Create/send marketing emails
• A/B testing
• Send classifications
• Personalization strings
  
  

3. Automation Studio

• Setting up automations
• SQL queries
• Schedules and triggers
• Data extract, file transfer activities
  
  

4. Contact Builder

• Data extensions (standard, filtered, synchronized)
• Attribute groups
• Subscriber keys
• Relationships between data objects
  
  

5. Analytics & Reporting

• Tracking reports
• Journey analytics
• Email reporting (e.g., open rates, click-through rates)
• Email send logs
  
  

🧠 Study Strategy

✅ Master Journey Builder First: 35-40% of the exam touches Journey Builder.
✅ Understand Data Models: Contact Builder questions trip people up!
✅ Practice Automations: Know how to schedule imports, queries, and triggers.
✅ Know Metrics: What does a 20% open rate mean? Be ready for reporting questions.
✅ Scenario Thinking: Most questions present a business scenario. Choose the best approach, not just "what's possible."

🛠 Sample MKT-101 Practice Questions

Here are 5 free sample questions I made for you (not dumps — my own based on the exam guide):

Question 1:
A marketer wants to send a welcome email to new subscribers immediately after signup. Which Journey Builder entry source should they use?
✅ A) API Event
B) Salesforce Data Event
C) CloudPages Form Submit
D) File Drop

Question 2:
In Marketing Cloud, which field ensures that a subscriber is uniquely identified across multiple channels?
A) Email Address
✅ B) Subscriber Key
C) Contact ID
D) Subscriber ID

Question 3:
Which activity in Journey Builder is used to update a field in a data extension when a contact moves through the journey?
A) Decision Split
✅ B) Update Contact Activity
C) Wait Activity
D) Random Split

Question 4:
A marketer wants to determine which email subject line performs better. Which feature should they use?
A) Send Throttle
✅ B) A/B Test
C) Delivery Profile
D) Test Send

Question 5:
What is the correct order to configure an import automation?
A) SQL Activity > Data Extract > File Transfer
B) Data Extract > File Transfer > SQL Activity
✅ C) File Transfer > Data Extract > Import File
D) Import File > File Transfer > Data Extract

🎯 Final Tips

• Spend extra time on Journey Builder and Contact Builder!
• Know the difference between Subscribers and Contacts.
• Understand entry events vs automation triggers.
• Practice building real journeys if possible (even in a free dev environment).
• Relax — most questions give you clues if you read carefully.