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[General] MC-202 Test Questions & MC-202 Valid Dumps Questions

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【General】 MC-202 Test Questions & MC-202 Valid Dumps Questions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q159-Q164):NEW QUESTION # 159
Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
  • A. List Unsubscribe header
  • B. Profile Center Unsubscribe
  • C. Universal Unsubscribe
Answer: A
Explanation:
The List Unsubscribe header is an email header that allows subscribers to easily unsubscribe from emails without relying on the sender's unsubscribe link. This header is managed by various email clients and ISPs, offering recipients a one-click method to unsubscribe,which can contribute to unsubscribe reasons even if Reply Mail Management (RMM) is not implemented in the account.
Reference:Salesforce Marketing Cloud Documentation on List Unsubscribe Header

NEW QUESTION # 160
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?
  • A. Multi-Step Journey
  • B. Transactional Send Journey
  • C. Single Send Journey
Answer: B
Explanation:
A Transactional Send Journey is specifically designed for sending immediate, one-to-one communications triggered by user actions, such as password reset requests. This type of journey ensures timely delivery of emails that are critical and personalized based on user interactions.
Reference:Salesforce Marketing Cloud Documentation on Transactional Send Journeys

NEW QUESTION # 161
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
  • A. Wait
  • B. Verification
  • C. Send Email
Answer: B
Explanation:
The Verification Activity in Automation Studio is used to set additional guardrails before an email send occurs. This activity helps ensure that the audience criteria meet certain conditions and prevents sending to more subscribers than intended. According to Salesforce Marketing Cloud documentation, the Verification Activity can check for audience count thresholds and prevent sending if the audience exceeds the specified limit.
Reference:Salesforce Marketing Cloud Verification Activity

NEW QUESTION # 162
A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
  • A. SQL Query Activity
  • B. Attribute Group
  • C. Data Filter
Answer: A
Explanation:
Reference:Salesforce Documentation - SQL Query Activity

NEW QUESTION # 163
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
  • A. Content Builder Approvals
  • B. Subscriber Preview
  • C. Approval Workflow
Answer: C
Explanation:
Reference:Salesforce Documentation - Approval Workflows

NEW QUESTION # 164
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