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[General] Test MC-101 Study Guide - MC-101 Detailed Study Plan

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【General】 Test MC-101 Study Guide - MC-101 Detailed Study Plan

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Salesforce Certified Marketing Cloud Engagement Foundations Verified Practice Cram & MC-101 Study Pdf Dumps & Salesforce Certified Marketing Cloud Engagement Foundations Exam Training DumpsDid you often feel helpless and confused during the preparation of the MC-101 exam? Do you want to find an expert to help but feel bad about the expensive tutoring costs? Don't worry. Our MC-101 exam questions can help you to solve all the problems. Our MC-101 Study Material always regards helping students to pass the exam as it is own mission. And we have successfully helped numerous of the candidates pass their exams.
Salesforce MC-101 Exam Syllabus Topics:
TopicDetails
Topic 1
  • Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.
Topic 2
  • Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.
Topic 3
  • Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.
Topic 4
  • Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.
Topic 5
  • Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.

Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q14-Q19):NEW QUESTION # 14
Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?
  • A. Send Relationship
  • B. Data Type
  • C. Data Retention
Answer: A
Explanation:
When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the "Data Type" attribute appropriately. The "Data Type" attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.
By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.
References: The Salesforce Marketing Cloud documentation on data extensions includes guidance on defining data types for each field in a data extension, which is crucial for accurate data management and segmentation.

NEW QUESTION # 15
The marketing team at Northern Trail Outfitters recently consolidated its old subscriber data from legacy systems. Shortly after, the marketing associate began receiving complaints.
Which approach should the marketing associate take to reduce complaints?
  • A. Include the latest promotions in future emails to increase open rates.
  • B. Send an opt-in email to the consolidated list to reconfirm their consent.
  • C. Test content without personalization to understand its impact.
Answer: B
Explanation:
After consolidating old subscriber data, sending an opt-in email to reconfirm consent is the best approach to ensure compliance and reduce complaints. This practice helps clean the list by confirming that recipients still want to receive communications, reducing spam complaints and increasing engagement rates by re-engaging with interested subscribers.
* Why Opt-In is Necessary Post-Consolidation: Data from legacy systems may be outdated, and subscribers may no longer be interested in the brand. A reconfirmation email allows Northern Trail Outfitters to respect subscriber preferences and minimize potential complaints.
* Salesforce Documentation Reference: See Opt-In Best Practices for more information on managing consent in Marketing Cloud.

NEW QUESTION # 16
A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.
Which CAN-SPAM requirement should the associate check for compliance?
  • A. Include the organization's physical mailing address in the email.
  • B. Only email people who have double opted-in to receive communications.
  • C. Ensure the domain and subdomain of any email addresses match company's web domain.
Answer: A
Explanation:
One of the core requirements of CAN-SPAM compliance is that every commercial email must include the sender's valid physical postal address. This requirement helps recipients verify the identity of the sender and provides them with a way to reach out if necessary. It also serves as part of the legal framework designed to protect consumers from spam.
* Importance of Physical Address: Including a physical address is mandatory and must be either the business's street address, a post office box, or a private mailbox registered with a commercial mail receiving agency.
* Salesforce Documentation Reference: Refer to CAN-SPAM Compliance in Marketing Cloud for detailed guidelines on including physical addresses.

NEW QUESTION # 17
A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?
  • A. Text
  • B. Number
  • C. Boolean
Answer: C
Explanation:
For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.

NEW QUESTION # 18
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
* The two content versions will need to be evaluated on performance.
* The two content versions will need to be contained into one content block.
Which content block should the associate use?
  • A. Dynamic Content
  • B. HTML Content
  • C. A/B Test Content
Answer: C
Explanation:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B. Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

NEW QUESTION # 19
......
Especially for those students who are headaches when reading a book, MC-101 study tool is their gospel. Because doing exercises will make it easier for one person to concentrate, and at the same time, in the process of conducting a mock examination to test yourself, seeing the improvement of yourself will makes you feel very fulfilled and have a stronger interest in learning. MC-101 Guide Torrent makes your learning process not boring at all.
MC-101 Detailed Study Plan: https://www.practicematerial.com/MC-101-exam-materials.html
P.S. Free & New MC-101 dumps are available on Google Drive shared by PracticeMaterial: https://drive.google.com/open?id=1QNTPG1U8W_Uu12O6TpRSDqpCPLqlHuD9
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