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[Hardware] Sharpen Your Time Management Skills with Salesforce AP-216 Practice Test

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【Hardware】 Sharpen Your Time Management Skills with Salesforce AP-216 Practice Test

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q118-Q123):NEW QUESTION # 118
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
  • A. Audiences
  • B. Recipes
  • C. Templates
  • D. Campaigns
Answer: D
Explanation:
In Interaction Studio,Campaignsare the components that:
* Contain theexperiencesandmessagesdesigned to personalize interactions.
* Campaigns define how content is delivered, where it appears, and to whom it is targeted based on personalization rules.
References:
* Salesforce Interaction Studio Documentation - Campaigns

NEW QUESTION # 119
Which global template do you select and customize to provide product recommendations on the homepage?
  • A. InfoBar with CTA
  • B. Banner with CTA
  • C. Einstein Product Recommendations
  • D. Einstein Content Recommendations
Answer: C
Explanation:
TheEinstein Product Recommendationsglobal template is selected and customized to provide product recommendations on the homepage.
* It is pre-configured to display dynamic product suggestions based on user behavior and preferences.
References:
* Salesforce Marketing Cloud Documentation - Product Recommendation Templates

NEW QUESTION # 120
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
  • A. Catalog
  • B. Directory
  • C. Channel
  • D. Objects
Answer: A
Explanation:
TheCatalogis a collection of products and content along with related categories and tags (e.g., brand, gender, style). It is used for managing and personalizing recommendations.
Reference: Salesforce Interaction Studio Catalog Setup Documentation.

NEW QUESTION # 121
What three things does a developer code in web template?
  • A. HTML and CSS for controlling appearance
  • B. Client side instructions for rendering
  • C. Set the control group percentage
  • D. Defining what can be configured in a campaign
  • E. Campaign qualification rules
Answer: A,B,D
Explanation:
In Interaction Studio, developers code web templates to enable dynamic and personalized content delivery.
The responsibilities include:
* HTML and CSS for controlling appearance (Answer B):
* Define the structure and styling of the personalized content rendered on the webpage.
* Client-side instructions for rendering (Answer C):
* Add JavaScript or other client-side scripts to control how content interacts with the user on the webpage.
* Defining what can be configured in a campaign (Answer E):
* Developers set up configurable elements in the template, such as text, images, or rules, that can be adjusted by marketers when creating a campaign.
References:
* Salesforce Interaction Studio Developer Documentation - Web Templates

NEW QUESTION # 122
What is a rule criteria that you can use in the segment creation process?
  • A. Social Mentions
  • B. Email Click Throughs
  • C. Dimensions
  • D. Actions
Answer: D
Explanation:
When creating segments in Marketing Cloud Personalization,Actionsserve as a crucial rule criteria. Actions represent the specific behaviors and interactions users perform on your website, mobile app, or other digital channels. These actions provide valuable insights into user preferences, intent, and engagement.
Here's how Actions are used in segment creation:
* Defining segment criteria:You can create segments based on specific actions users have taken, such as viewing a product, adding an item to their cart, completing a purchase, or abandoning a form. This allows you to group users based on their demonstrated interests and behaviors.
* Combining with other criteria:Actions can be combined with other rule criteria, such asuser attributes (demographics, location) or session attributes (time of day, device type), to create highly targeted segments. This enables you to define complex rules that capture nuanced user behavior.
* Real-time segmentation:Actions are tracked in real-time, allowing for dynamic segment updates. As users perform actions, they are automatically added or removed from segments based on the defined criteria. This ensures that your segments always reflect the latest user behavior.

NEW QUESTION # 123
......
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