The HCL‑UNC‑BAD‑121certification validates the skills required to configure, administer, and maintain HCL Unica Campaign 12.1 from a business perspective. It is designed for professionals who ensure campaign workflows run efficiently, manage system configurations, and perform basic troubleshooting within Unica Campaign. Provider: HCLSoftware Certification Language: English Format: Multiple choice / multiple response questions Number of Questions: Approximately 60 Time Allotted: 90 minutes Passing Score: Typically 70% Delivery: Testing centers or online proctored exam Exam Fee: Approximately USD 150 Level: Intermediate (Business Administrator role)
Ideal ForThis exam is intended for professionals who: Work with HCL Unica Campaign 12.1 in marketing operations Configure or administer campaign workflows Maintain campaign environments from a business user perspective
Typical job roles: Campaign Administrators Marketing Operations Specialists Technical Business Analysts working with Unica Campaign System administrators responsible for campaign configuration
Knowledge Areas CoveredUnica Campaign Architecture and Components – Understanding the structure and interaction of key components. Campaign Configuration and Management – Configuring flowcharts, campaign triggers, offers, and templates. Database and Data Handling – Administering campaign tables and audience management. Flowchart Performance and Tuning – Monitoring and optimizing complex campaign workflows. Security and User Administration – Managing roles, access, and governance. Compliance and Regulatory Awareness – Integrating data privacy and compliance procedures. Unica Director Interaction – Using the Director console for scheduling, monitoring, and execution. Basic Troubleshooting – Resolving common business-level issues in campaigns and configurations.
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