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[General] Salesforce - MKT-101 - Build and Analyze Customer Journeys using Marketing Cloud

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【General】 Salesforce - MKT-101 - Build and Analyze Customer Journeys using Marketing Cloud

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MKT-101 exam certification is considered as a standard in measuring your professional skills in your industry. Besides, those possessing the Salesforce MKT-101 certification are more likely to receive higher salaries. So it is very necessary to get MKT-101 certification. Here, PDFVCE MKT-101 free pdf download can give you some reference. First, you should have preview about the content of MKT-101 real test. Salesforce MKT-101 contains the comprehensive contents with explanations where is available. With the assist of MKT-101 training material, you will get success.
Salesforce MKT-101 certification exam is an excellent way for marketing professionals to demonstrate their expertise in using Salesforce Marketing Cloud to build and analyze customer journeys. It is a valuable credential that can help professionals advance their careers and stand out in a competitive job market. Additionally, certified professionals can leverage their knowledge and skills to help organizations optimize their marketing campaigns and improve customer engagement.
The Salesforce MKT-101 Exam is ideal for those who are looking to become a certified Salesforce Marketing Cloud Consultant or Administrator. It is also suitable for those who want to learn how to use Marketing Cloud to create effective marketing campaigns and drive revenue for their business. MKT-101 exam is divided into several sections, each focusing on a specific area of Marketing Cloud.
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The Salesforce MKT-101 Exam covers various topics such as Marketing Cloud Connect, Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Social Studio. It is a proctored exam that consists of 60 multiple-choice questions, and the time duration is 90 minutes. The passing score for the exam is 65%, and it is available in multiple languages. By earning this certification, professionals can demonstrate their skills in designing and analyzing customer journeys, which can help them to stand out in the competitive market and increase their career opportunities.
Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q96-Q101):NEW QUESTION # 96
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
  • A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
  • B. Match the external keys of the sender profile and data extension containing account representative details.
  • C. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
  • D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Answer: A,D

NEW QUESTION # 97
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
  • A. Web Paste
  • B. HTML Paste
  • C. Template Based
  • D. Text only
Answer: B

NEW QUESTION # 98
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
  • A. Automation Studio
  • B. Template Based emails
  • C. Triggered Send
  • D. Suppression List
  • E. Data Filter
Answer: A,B,E

NEW QUESTION # 99
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
  • A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
  • B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
  • C. API Event Entry, SQL Query Activity, Task Activity
  • D. Salesforce Data Entry, SQL Query Activity, Task Activity
Answer: A
Explanation:
To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud. Reference: https://help.salesforce.com/s/ar ... open.htm&type=5 https://help.salesforce.com/s/ar ... vity.htm&type=5

NEW QUESTION # 100
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
  • A. Newly registered users will create additional Contacts in Marketing Cloud.
  • B. Existing users will create additional Contacts in Marketing Cloud.
  • C. User device data is unavailable in Contact Builder for up to 24 hours.
  • D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: A

NEW QUESTION # 101
......
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