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Free PDF 2026 MC-101: High-quality Salesforce Certified Marketing Cloud Engageme

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Free PDF 2026 MC-101: High-quality Salesforce Certified Marketing Cloud Engageme

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Salesforce MC-101 Exam Syllabus Topics:
TopicDetails
Topic 1
  • Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.
Topic 2
  • Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.
Topic 3
  • Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.
Topic 4
  • Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.
Topic 5
  • Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.

Useful MC-101 Guaranteed Passing & Leader in Certification Exams Materials & First-Grade MC-101 Reliable Real ExamThis product is enough to get ready for the MC-101 test on the first attempt. Three formats are easy to use and meet the needs of every Salesforce Certified Marketing Cloud Engagement Foundations (MC-101) test applicant. The Salesforce MC-101 practice material's three formats are Desktop practice test software, web-based practice exam, and PDF.
Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q116-Q121):NEW QUESTION # 116
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.
How should the marketing associate accomplish this?
  • A. Use the customer base data extension as the target and the gold tier data extension as excluded.
  • B. Create a random data extension and suppress gold tier members from the customer base data extension.
  • C. Use a data extension that includes only tiered members that opened the previous email.
Answer: A
Explanation:
To avoid resending an email announcement about a new shoe to gold tier members who were informed last week, the marketing associate at Cloud Kicks should use the customer base data extension as the target audience and exclude the gold tier data extension from the send. This approach ensures that the communication is sent to the entire customer base except for those who are part of the gold tier segment, preventing overlap and redundancy in messaging to the gold tier members.
This targeted and exclusionary strategy is a best practice in email marketing, allowing marketers to finely tune their audience segments to deliver relevant and timely content without unnecessary repetition to certain groups.
References: Salesforce Marketing Cloud's Email Studio and segmentation capabilities offer functionalities to include and exclude specific segments or data extensions when defining the target audience for an email campaign, ensuring precise audience targeting and effective communication.

NEW QUESTION # 117
An associate wants to reference additional resources in Marketing Cloud Engagement to troubleshoot an issue.
What should the associate use?
  • A. Salesforce Trust Site
  • B. Salesforce Help & Training
  • C. Marketing Cloud Engagement Setup
Answer: B
Explanation:
The Salesforce Help & Training portal provides extensive resources for troubleshooting and learning about Marketing Cloud features. This resource offers guides, best practices, and troubleshooting steps for common issues within Marketing Cloud Engagement.
* Accessing Help & Training: Users can access it directly from the Salesforce platform or through the web, allowing for a comprehensive search across Marketing Cloud documentation and support articles.
* Salesforce Documentation Reference: Check Salesforce Help & Training for assistance with troubleshooting and accessing additional resources.

NEW QUESTION # 118
A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.
Which type of content should the associate use?
  • A. Interactive Code Resource
  • B. Mobile Push Page
  • C. Landing Page
Answer: C
Explanation:
For creating a cloud page to capture interest around an upcoming shoe release, the associate should use a Landing Page. Landing Pages in Salesforce Marketing Cloud are designed to be mobile-friendly and functional across modern devices and browsers, providing a versatile platform for creating engaging web content. They offer a variety of templates and customization options, making it easier to design a simple yet effective page that aligns with the campaign's objectives.

NEW QUESTION # 119
Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?
  • A. Contact Key
  • B. Email Address
  • C. Mobile Number
Answer: A
Explanation:
The Contact Key is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement. It serves as a unique identifier for each contact in the system, allowing for the integration and coordination of marketing activities across different channels such as email, mobile, social, and others. The Contact Key remains consistent for a given individual across different interactions and campaigns, providing a unified view of the customer.

NEW QUESTION # 120
Northern Trail Outfitters wants to add new customer data to a data extension.
What needs to be present on the data extension to add new rows while keeping the existing data during import?
  • A. Subscriber Key
  • B. Primary Key
  • C. Foreign Key
Answer: B
Explanation:
To add new rows to a data extension while keeping existing data intact, a Primary Key is necessary to uniquely identify each row. This ensures that Salesforce Marketing Cloud can insert new records without overwriting existing ones, preserving data integrity and supporting proper data management during imports.
* Why Primary Key is Required: The Primary Key prevents duplicate records and enables the system to distinguish between existing and new rows based on unique identifiers.
* Salesforce Documentation Reference: Refer to Data Extension Keys and Constraints for more details on how primary keys function in data extensions.

NEW QUESTION # 121
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