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[General] AP-216 Quiz Guide - AP-216 Exam Prep & AP-216 Test Braindumps

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【General】 AP-216 Quiz Guide - AP-216 Exam Prep & AP-216 Test Braindumps

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q36-Q41):NEW QUESTION # 36
What controls how content and product recommendations display in an open time email campaign?
  • A. Campaign Template
  • B. Item Template
  • C. Catalog Setup
  • D. Promotion Eligibility
Answer: B
Explanation:
In Marketing Cloud Personalization's open-time email campaigns, theItem Templateis the crucial component that dictates how content and product recommendations are displayed within the email. This template acts as a blueprint, defining the layout, styling, and overall presentation of the personalized elements.
Here's how Item Templates work:
* Defining the structure:Item Templates use HTML and CSS to define the visual structure of the email content. This includes elements like image sizes, text formatting, spacing, and the overall arrangement of recommended items.
* Personalization placeholders:The template includes placeholders that are dynamically populated with personalized content when the email is opened. This ensures that each recipient sees recommendations tailored to their individual preferences.
* Customization:Marketers can create multiple Item Templates to cater to different email campaigns or design aesthetics. This allows for flexibility in how recommendations are presented, ensuring consistency with brand guidelines and campaign objectives.

NEW QUESTION # 37
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
  • A. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
  • B. IS users third party software to match anonymous and knows identifies
  • C. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
  • D. IS uses probability matching to determine if two or more profiles represent for user identity
Answer: D
Explanation:
* Employingprobabilistic matching algorithmsto evaluate whether multiple anonymous profiles belong to the same user.
* Merging profiles when sufficient data overlap or identifying information becomes available, allowing for a seamless personalized experience.
References:
* Salesforce Interaction Studio Documentation - Profile Unification

NEW QUESTION # 38
Which two options are valid use cases for a segment?
Choose 2 answers
  • A. Identifying users who viewed a YouTube advertising campaign
  • B. Identifying users who abandoned a shopping cart today
  • C. Identifying users for activation within an integrated Demand Side Platform
  • D. Identifying users who have purchased a certain value in a specified time period
Answer: B,D
Explanation:
* Users who purchased a certain value: Segments can identify high-value customers for retention or upsell campaigns.
* Users who abandoned a shopping cart: Segments track users who exhibited intent but did not complete a purchase, enabling re-engagement.

NEW QUESTION # 39
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Answer:
Explanation:
Immediate
Explanation:
In Interaction Studio, segment membership updates occur in real-time. A web visitor is immediately added to the segment after meeting the criteria, such as viewing the homepage.
Reference: Salesforce Interaction Studio Real-Time Segmentation Documentation.

NEW QUESTION # 40
Event API requests are made using what two content types (select 2)?
  • A. Form URL encoded
  • B. XML
  • C. CSV
  • D. JSON
Answer: A,D
Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.

NEW QUESTION # 41
......
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