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[General] MC-202 Test Torrent - MC-202 Reliable Test Prep

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【General】 MC-202 Test Torrent - MC-202 Reliable Test Prep

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q104-Q109):NEW QUESTION # 104
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
  • A. The email must be recreated using the updated template.
  • B. 'Update Email Now' needs to be applied to each email.
  • C. The template must be approved before updates are reflected.
Answer: B
Explanation:
When a template is updated, the changes are not automatically applied to emails that were created before the update. To reflect the new changes, the'Update Email Now' action needs to be applied to each email created from the template. This ensures that the content and style in the emails are consistent with the updated template. Reference:Salesforce Marketing Cloud Documentation

NEW QUESTION # 105
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
  • A. Create a data filter that includes the new fields.
  • B. Create a new data extension with the new fields.
  • C. Edit the fields in the synchronized data source.
Answer: C
Explanation:
To ensure that new custom fields on the SalesforceContact object are available for segmentation, the first step is to edit the fields in the synchronized data source. This involves mapping the new custom fields in the synchronized data extension within Salesforce Marketing Cloud, making them available forsegmentation and other marketing activities. Reference:Salesforce Marketing Cloud Documentation

NEW QUESTION # 106
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
  • A. Write a query to create a filtered data extension.
  • B. Create a data filter on the data extension.
  • C. Filter the.csv file before import.
Answer: B
Explanation:
Creating a data filter on the data extension is a low-code solution that allows marketers to segment their audience based on specific criteria. In this case, themarketer can easily filter subscribers aged 64 to 65 who are opted into email. Data filters are part of Salesforce Marketing Cloud's standard tools for segmentation and are explained in detail in the platform's documentation on creating and managing data filters.

NEW QUESTION # 107
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
  • A. Copy thefiltered data extension and add additional filter criteria.
  • B. Copy the data filter and build a new data extension with additional filter criteria.
  • C. Use the Split option to temporarily add additional filter criteria.
Answer: A
Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.

NEW QUESTION # 108
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
  • A. Schedule report to export as a web page.
  • B. Schedule report and email file to the director.
  • C. A Schedule report and email the link to download.
Answer: B
Explanation:
To ensure that a daily report of sends across all business units is sent to the director each day, the marketing developer should schedule the report in Marketing Cloud and configure it to email the filedirectly to the director. This can be done by setting up a report in Email Studio, defining the parameters and schedule for the report, and specifying the recipient email address. This ensures that the director receives the necessary data in a timely manner without manual intervention.
Reference:
Salesforce Marketing Cloud Documentation: Schedule Reports

NEW QUESTION # 109
......
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