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[General] MC-202 Valid Test Online, MC-202 Valid Exam Sims

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【General】 MC-202 Valid Test Online, MC-202 Valid Exam Sims

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q109-Q114):NEW QUESTION # 109
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
  • A. Include Subscriber key and Emailaddress field as primary key.
  • B. Select the Use for triggered send' checkbox.
  • C. Create from template and choose triggered Send Data Extension template.
Answer: B
Explanation:
When creating a data extension to store all attributes for a triggered send, selecting the 'Use for triggered send' checkbox is essential. This configuration ensuresthat the data extension is specifically set up to handle triggered sends, enabling it to capture and store the necessary subscriber information and attributes associated with those sends. This setting activates the data extension for use with triggered send activities.
Reference:Salesforce Marketing Cloud Documentation - Triggered Sends

NEW QUESTION # 110
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
  • A. Einstein Email Recommendations
  • B. Einstein Copy Insights
  • C. Einstein Messaging Insights
Answer: C
Explanation:
Einstein Messaging Insights is a tool within Salesforce Marketing Cloud that leverages artificial intelligence to provide real-timeinsights and alerts about the performance of your email sends. It identifies anomalies and provides recommendations on how to improve engagement and deliverability. This tool helps marketers by automatically detecting any issues with email sends and offering actionable advice to rectify them. It is specifically designed to enhance the effectiveness of your email marketing campaigns through intelligent data analysis.
References:
Salesforce Marketing Cloud Documentation:Einstein Messaging Insights

NEW QUESTION # 111
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
  • A. linkname
  • B. conversion
  • C. alias
Answer: A
Explanation:
To differentiate how each type of link performs in an email, Northern Trail Outfitters should add the
"linkname" tag to the HTML<a>element. The "linkname"tag helps track and differentiate the performance of various links by assigning unique identifiers to each link, which can then be analyzed in reporting.
Reference:
Salesforce Marketing Cloud Documentation: Link Tracking

NEW QUESTION # 112
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
  • A. Configure Content Blocks to only be usable within approved templates.
  • B. Under user permissions, select limited template access.
  • C. Configure restrictions within a Content Area for approval block types
Answer: C
Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
Reference:Salesforce Marketing Cloud Documentation on Content Area Restrictions

NEW QUESTION # 113
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.
  • A. Test Send
  • B. Subscriber Preview
  • C. Content Detective
Answer: C
Explanation:
Content Detective is a tool in Salesforce Marketing Cloud that helps identify words, phrases, and patterns in email content that may trigger spam filters. Byrunning Content Detective before sending an email, the marketing team can get insights and suggestions on how to modify the content to avoid common spam triggers, improving email deliverability.
References:Salesforce Marketing Cloud Documentation on Content Detective

NEW QUESTION # 114
......
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