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[Hardware] Marketing-Cloud-Email-Specialist Vce Files | Latest Marketing-Cloud-Email-Specia

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【Hardware】 Marketing-Cloud-Email-Specialist Vce Files | Latest Marketing-Cloud-Email-Specia

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q150-Q155):NEW QUESTION # 150
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
  • A. Suppressed contacts from contact deletion
  • B. DoNotTtad preferences
  • C. Bounced contacts from previous sends
Answer: B

NEW QUESTION # 151
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
  • A. Audience Engagement Over Time
  • B. Contacts Count
  • C. Contacts Analytics
Answer: C

NEW QUESTION # 152
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
  • A. Data Filter
  • B. Filtered data extension
  • C. SQL Query
Answer: A
Explanation:
Explanation
Data Filter is a tool that allows marketers to create filtered data extensions based on criteria without writing SQL queries. Data Filter can also provide a quick count of records that match the criteria before creating the filtered data extension. [Source: Trailhead]

NEW QUESTION # 153
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
  • A. alias
  • B. linkname
  • C. conversion
Answer: B
Explanation:
Explanation
The tag that NTO should add to the HTML <a> element to differentiate the links is linkname1. Linkname is an attribute that allows NTO to assign a custom name to each link in their email, which can help them track and measure the performance of each link type2. By using linkname, NTO can see how many clicks each image, text, or URL link received in their email reports3. For example, NTO can use linkname like this:
<a href="https://www.nto.com" linkname="logo"> <img src="logo.png" alt="NTO logo"> </a> <a href="https://www.nto.com" linkname="text"> Click here to visit our website </a> <a href="https://www.nto.com" linkname="url"> https://www.nto.com </a> Conversion is not the correct answer, as it does not help differentiate the links. Conversion is an attribute that allows NTO to track and measure the revenue generated by each link in their email4. By using conversion, NTO can see how much sales each link contributed to their email campaigns5. However, conversion does not affect the name or appearance of the links.
Alias is also not the correct answer, as it does not help differentiate the links. Alias is an attribute that allows NTO to assign a friendly name to each link in their email, which can help them improve their email deliverability and reputation. By using alias, NTO can avoid using long or suspicious-looking URLs that may trigger spam filters or deter subscribers from clicking. However, alias does not affect the tracking or reporting of the links. References := 1: Link Attributes - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email Tracking - Salesforce 4: Conversion Tracking - Salesforce 5: Conversion Tracking Reports - Salesforce : Alias Tag - Salesforce : Email Deliverability Best Practices for Email Studio - Salesforce

NEW QUESTION # 154
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
  • A. Click rate
  • B. Send volume
  • C. Block bounces
Answer: C

NEW QUESTION # 155
......
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