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[General] Providing You Reliable Free Marketing-Cloud-Consultant Sample with 100% Passing

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【General】 Providing You Reliable Free Marketing-Cloud-Consultant Sample with 100% Passing

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q157-Q162):NEW QUESTION # 157
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
  • A. Existing Email Event Notification Subscription
  • B. CloudPages opt in to Event Journey
  • C. Smart Capture and Triggered email messaging
  • D. Keyword opt in and SMS Messaging
Answer: D
Explanation:
Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. References:
https://help.salesforce.com/arti ... t_in.htm&type=5https://help.salesforce.com

NEW QUESTION # 158
Which two statements are correct regarding tracking aliases? (Choose two.)
  • A. They can differentiate click activity in an email to the same URL.
  • B. They are primarily relevant when used with email conversion tracking.
  • C. They are associated with a URL in HTML as: tag="alias text".
  • D. They are found in Tracking and some standard reports.
Answer: A,B

NEW QUESTION # 159
Scenario:
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
  • A. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
  • B. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
  • C. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
  • D. Subscribers with a status of 'Held' should be re-enabled by contacting support.
Answer: D
Explanation:
The correct answer isC, because:
In Salesforce Marketing Cloud, when a subscriber's status changes to'Held', it means that Marketing Cloud has suppressed sending emails to that subscriber due to repeated soft or hard bounces.
Users cannot directly edit or re-enable subscribers marked as Held.
Instead,Salesforce Support must be contactedto review and re-enable those subscribers if appropriate (for example, if it was a temporary deliverability issue).
Salesforce official documentation states:
"Held Status: A subscriber is placed on Held status after a threshold of consecutive soft or hard bounces. To reactivate held subscribers, submit a case with Salesforce Support. Users cannot manually reactivate held subscribers themselves." (Source: Salesforce Marketing Cloud - Subscriber Status Overview) Important Points:
* Held status is asafety mechanismto protect sender reputation and avoid deliverability issues.
* Salesforce must verify that it is safe to re-enable these subscribers to prevent risking future blacklistings or IP reputation damage.
Why the other options are incorrect:
* #A. Extract and Import as 'Active':
* You cannot change subscriber status from 'Held' back to 'Active' through data imports - importing won't override Held status.
* #B. Mass update in Contact Builder:
* Contact Builder cannot change the statusof subscribers in the All Subscribers list - status is managed at the system level.
* #D. SQL query to update 'Held' to 'Active':
* SQL queriescannot modify system-managed fieldslike subscriber status in the All Subscribers list.
Additional reference:
"Marketing Cloud Support can reset a subscriber's status to Active after evaluation. Self-service options are not available to update 'Held' statuses." (Source: Salesforce Marketing Cloud Admin Guide - Managing Subscribers) Thus,Cis the correct and official answer.

NEW QUESTION # 160
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
  • A. Create an exclusion list with the known email addresses.
  • B. Populate a list using a query to exclude the subscriber key.
  • C. Create an auto-suppression list populated with subscriber keys.
  • D. Create an auto-suppression list populated with the known email addresses.
Answer: D
Explanation:
#Comprehensive and Detailed Explanation: An Auto-Suppression List is specifically designed to automatically exclude specific email addresses or Subscriber Keys from being sent emails in Marketing Cloud. In this case, since the list of competitors' email addresses is static and curated, populating an Auto- Suppression List with these known addresses ensures that no emails are sent to them without requiring manual intervention.
#Why Other Options Are Incorrect:
* A: Using Subscriber Keys would require guaranteed mapping, but email address is the direct data available here.
* B: Queries require manual maintenance and are not an automatic suppression mechanism.
* C: Exclusion Lists typically apply to one send definition or journey; Auto-Suppression Lists apply globally across all sends.
Exact Extract: Salesforce Help:Auto-Suppression Lists
"An auto-suppression list prevents email sends to specific subscribers globally, based on Subscriber Key or Email Address."
############################################

NEW QUESTION # 161
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
  • A. Use an import activity to import a file from the SFTP
  • B. Use the Import Wizard in Automation Studio
  • C. Use Einstein Segment Recommendations
  • D. Use a query activity to populate the auto-suppression
Answer: A
Explanation:
Explanation
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. References:
https://help.salesforce.com/s/ar ... vity.htm&type=5
https://help.salesforce.com/s/ar ... ists.htm&type=5

NEW QUESTION # 162
......
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