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完全覆蓋的AP-212資料|第一次嘗試輕鬆學習並通過考試和準確的Salesforce Loyalty Management Accredited Profess
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最新的 Loyalty Management AP-212 免費考試真題 (Q58-Q63):問題 #58
Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?
- A. Define a strategy led by marketing and involving the finance team.
- B. Define a strategy led by marketing and involving the analytics team.
- C. Define a company-wide initiative, including an operations team.
- D. Describe the initiative to the Chief Marketing Officer team for their approval
答案:C
解題說明:
To ensure staff buy-in and boost adoption and engagement with the new Loyalty Program, Universal Containers should:
* D: Define a company-wide initiative that includes the operations team. Engaging all relevant departments from the outset ensures a holistic approach to the implementation and addresses concerns and skepticism by involving those who will be directly impacted by the new Loyalty solutions.
問題 #59
A new promotion named "Summer Sales" within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind?
- A. Create a custom report using "Salesforce reports".
- B. Create a new segment within CDP.
- C. "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion
- D. Add the Segmented "Loyalty program members" to a new "Campaigns".
答案:B,C
解題說明:
To introduce program members to the "Summer Sales" promotional campaign and send email communication via Marketing Cloud with minimal configuration effort, the required actions within the org would be:
* "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion (A): This action allows for the direct association of specific member segments to the promotion, enabling targeted communication and engagement with minimal effort.
* Create a new segment within CDP (D): By creating a new segment within the Customer Data Platform (CDP), you can easily define and manage the group of loyalty program members who qualify for the
"Summer Sales" promotion. This segment can then be used in conjunction with Marketing Cloud for targeted email campaigns.
Options B and C, involving adding segmented loyalty program members to new campaigns and creating custom reports, are not as directly related to the goal of minimal configuration effort for introducing members to the promotion and communicating via Marketing Cloud.
Salesforce documentation on Loyalty Management, CDP, and Marketing Cloud integration would provide insights into efficiently setting up promotions and communicating with targeted segments of loyalty program members.
問題 #60
What is the recommended approach to creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue?
- A. Create a Decision Tree using Flows with a leaf for every combination
- B. Create an Apex Class and implement a Redemption Catalogue engine.
- C. Create a Decision Table and define the Redemption Catalogue as business rules.
- D. Create a Loyalty Process with different rules to manage every combination
答案:C
解題說明:
For creating a large multi-country, multi-currency, and tier-dependent Redemption Catalogue, the recommended approach is to Create a Decision Table and define the Redemption Catalogue as business rules (C). A Decision Table allows for the efficient management of complex business rules and conditions, such as those involved in a multi-faceted Redemption Catalogue, providing a clear and structured method for defining redemption options based on various criteria like country, currency, and loyalty tier.
問題 #61
A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
- A. Marketing Cloud Mobile Push
- B. Marketing Cloud Connect
- C. Marketing Cloud Personalization
- D. Marketing Cloud MobileConnect
答案:B,D
解題說明:
To meet the business need of sending an SMS to a member's mobile device after a purchase and an increase in non-qualifying points, the required Salesforce solutions are Marketing Cloud Connect (A) and Marketing Cloud MobileConnect (B). Marketing Cloud Connect facilitates the integration between Salesforce Loyalty Management and Marketing Cloud, while MobileConnect is a specific tool within Marketing Cloud designed for sending SMS messages to mobile devices, allowing for timely and targeted communication with loyalty program members.
問題 #62
A hotel group has finished setting up its Loyalty Program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever, they want to, and expect that this can be implemented without a need for complex customization. Using the available product features of Loyalty Management, Which three tasks should an Administrator implement to meet the Hotel group's requirements?
- A. TransactionJournal
- B. LoyaltyBenefits
- C. Contact Record
- D. LoyaltyMemberTier
- E. LoyaltyLedger
答案:C,D,E
解題說明:
To meet the hotel group's requirements for providing live updates to Loyalty members about their program membership without complex customization, the following three tasks should be implemented:
* LoyaltyLedger: This feature allows members to view their points balance and transaction history1. It is a key component of the Loyalty Management product that tracks the accumulation and redemption of loyalty points, which is essential for members to stay informed about their membership status.
* Contact Record: Maintaining up-to-date contact records is crucial as it ensures that members can receive notifications and access their membership details1. The contact record in Salesforce is the central repository of member information, which can be used to personalize communication and provide members with relevant updates.
* LoyaltyMemberTier: Implementing the LoyaltyMemberTier feature enables members to see their current tier status and understand how they can move to the next tier1. This feature motivates members to engage more with the loyalty program by providing them with clear goals and benefits associated with each tier.
These features are part of the Salesforce Loyalty Management application and are designed to enhance customer engagement without requiring extensive customization. They enable the hotel group to provide a seamless experience for members to access their loyalty program details.
問題 #63
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