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最新的 Salesforce Marketers Marketing-Cloud-Administrator 免費考試真題 (Q106-Q111):問題 #106
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

• A. Collect Code
• B. Email Conversion Code
• C. Recommendation Code
• D. Conversion/Cart Code
  

答案：C

問題 #107
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

• A. Conversion/Cart Code
• B. Email Conversion Code
• C. Recommendation Code
• D. Collect Code
  

答案：A,D
解題說明：
Explanation
To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.

問題 #108
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

• A. Publication List
• B. Group
• C. List
• D. Data Extension
  

答案：D
解題說明：
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends

問題 #109
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

• A. Ensure employees have opted in to the test email list or data extension
• B. Ask employees to use personal email addresses instead of corporate email addresses
• C. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
• D. Import employee email addresses into All Subscribers with an "Active status
  

答案：C
解題說明：
Explanation
To address the issue of employees not receiving emails because the messages are being blocked by spam filters, the Marketing Cloud admin should provide the IT team a list of relevant IP addresses to whitelist in their spam filter. Whitelisting is a process that allows NTO to specify which IP addresses are trusted and can bypass the spam filter. By providing the IT team a list of relevant IP addresses, such as the ones used by Marketing Cloud to send emails, the admin can ensure that the emails from NTO will not be blocked or marked as spam by the employees' email servers. The other options are incorrect because:
* Import employee email addresses into All Subscribers with an "Active" status. This option will not address the issue, as it only affects the subscription status of the employees in Marketing Cloud, not in their email servers. Importing employee email addresses into All Subscribers with an "Active" status means that NTO can send emails to those employees from Marketing Cloud, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
* Ensure employees have opted in to the test email list or data extension. This option will not address the issue, as it only affects the consent of the employees to receive emails from NTO, not their email servers. Ensuring employees have opted in to the test email list or data extension means that NTO has permission to send emails to those employees, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
* Ask employees to use personal email addresses instead of corporate email addresses. This option will
* not address the issue, as it only shifts the problem from one email server to another, not solving it.
Asking employees to use personal email addresses instead of corporate email addresses means that NTO will send emails to different email servers, but it does not guarantee that those email servers will not block or mark the emails as spam.

問題 #110
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

• A. Use a third-party system to identify and delete duplicate Contact Keys.
• B. Strategically control the Contact Key values and tie records together across channels using this key.
• C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
• D. Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
  

答案：B
解題說明：
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the admin or automatically generated by Marketing Cloud. If the same Contact Key is used for a contact in both email and mobile push channels, then the contact will be unified and not duplicated.

問題 #111
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