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[General] Latest MC-101 Braindumps Pdf & Valid Test MC-101 Vce Free

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【General】 Latest MC-101 Braindumps Pdf & Valid Test MC-101 Vce Free

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Salesforce MC-101 Exam Syllabus Topics:
TopicDetails
Topic 1
  • Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.
Topic 2
  • Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.
Topic 3
  • Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.
Topic 4
  • Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.
Topic 5
  • Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.

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Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q41-Q46):NEW QUESTION # 41
Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?
  • A. Send Relationship
  • B. Data Type
  • C. Data Retention
Answer: A
Explanation:
When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the "Data Type" attribute appropriately. The "Data Type" attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.
By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.
References: The Salesforce Marketing Cloud documentation on data extensions includes guidance on defining data types for each field in a data extension, which is crucial for accurate data management and segmentation.

NEW QUESTION # 42
A new subscriber signs up for a newsletter at Cloud Kicks and receives a welcome email.
What is the subscriber's status on the All Subscribers list in Email Studio?
  • A. Opted In
  • B. Sent
  • C. Active
Answer: C
Explanation:
When a new subscriber signs up for a newsletter and receives a welcome email, they are automatically marked as "Active" on the All Subscribers list in Email Studio. This status indicates that the subscriber has been added to the list and is eligible to receive emails. The "Active" status is assigned by default unless the subscriber opts out or is otherwise suppressed.
* Active Status Explanation: Active subscribers are eligible to receive emails unless they unsubscribe or bounce, at which point their status may change.
* Salesforce Documentation Reference: See Subscriber Status Definitions for more on subscriber statuses in Salesforce Marketing Cloud.

NEW QUESTION # 43
Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.
Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?
  • A. Behavioral Triggers
  • B. UTM Parameters
  • C. Link Alias
Answer: B
Explanation:
UTM Parameters are tags added to URLs in emails to track site traffic originating from specific campaigns.
These parameters provide insights into website traffic, user behavior, and the effectiveness of promotional email campaigns by tracking data within Google Analytics or similar platforms.
* Benefits of UTM Parameters: They offer detailed information on traffic sources, helping NTO understand which campaigns drive website visits and conversions.
* Salesforce Documentation Reference: For more on tracking with UTM Parameters, see Using UTM Parameters in Marketing Cloud.

NEW QUESTION # 44
Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.
What is the best practice to collect consent?
  • A. Email everyone from the attendance list.
  • B. Obtain handwritten submissions at the booth.
  • C. Provide a digital form or QR code at the booth.
Answer: C
Explanation:
The best practice for collecting consent to email event attendees, particularly in a setting such as an event partnering with athletic leagues and other sports retailers, is to provide a digital form or QR code at the booth.
This approach enables attendees to easily and quickly provide their consent to receive communications, including their email addresses and any other necessary information, directly from their mobile devices.
Using a digital form or QR code not only streamlines the consent collection process but also ensures accuracy and efficiency in capturing attendee information. It also aligns with best practices in data collection and consent management, ensuring that consent is obtained in a clear and unambiguous manner.
References: Best practices in event marketing and consent collection emphasize the importance of making the process as accessible and straightforward as possible for attendees, often recommending digital solutions like forms or QR codes to enhance user experience and compliance.

NEW QUESTION # 45
A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed?
  • A. Pause the journey and restart it when codes are active.
  • B. Update the Wait Activity in the journey to the correct date.
  • C. Stop the journey and restart it when codes are active.
Answer: A
Explanation:
If an issue arises where discount codes will be unavailable for 2 days and the second email in the journey contains a discount code scheduled to be sent the following morning, the associate should pause the journey and restart it when the codes are active. Pausing the journey temporarily halts all activities without losing the progress or data of the contacts already in the journey. Once the discount codes are available, the journey can be restarted, ensuring that the communications are relevant and accurate.

NEW QUESTION # 46
......
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