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[Hardware] Salesforce Marketing-Cloud-Consultant Reliable Study Plan & Vce Marketing-Cl

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【Hardware】 Salesforce Marketing-Cloud-Consultant Reliable Study Plan & Vce Marketing-Cl

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q61-Q66):NEW QUESTION # 61
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
  • A. Link the data extensions in an Attribute Group.
  • B. Establish data relationships and create Data Filters for the marketer to modify.
  • C. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
  • D. Create SQL Query Activities for the marketer to modify.
Answer: B

NEW QUESTION # 62
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
  • A. Configure activities within Automation Studio to update the purchase data.
  • B. Create a Data Relationship in Email Studio to relate the two data extensions.
  • C. Utilize Entry Data on a Decision Split within Journey Builder.
  • D. Use Data Designer in Contact Builder to relate the two data extensions.
Answer: A,D
Explanation:
To evaluate if a customer has made a purchase after entering the journey, a Data Relationship or Data Designer is needed to relate the master data extension and the purchase data extension. Then, a Decision Split activity can use Entry Data or Contact Data to check the purchase status. Automation Studio activities are not needed for this process. References:
https://help.salesforce.com/arti ... hips.htm&type=5
https://help.salesforce.com/arti ... gner.htm&type=5
https://help.salesforce.com/arti ... plit.htm&type=5

NEW QUESTION # 63
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
  • A. The customer will be able to use Reports and Campaigns as audiences.
  • B. The customer will be unable to use synchronized data extensions.
  • C. Tracking Data will not be returned to the Sales Cloud email recipient.
  • D. Email Sends will fail if the Contact ID or Lead ID is not included.
Answer: D

NEW QUESTION # 64
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
  • A. Query Activity > API Event > Automation Studio Activities
  • B. Import Activity > Decision > Journey Activities
  • C. Salesforce Entry Event > Query Activity > Automation Studio Activities
  • D. Query Activity > Data Extension Entry Source > Journey Activities
Answer: D
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Query Activity > Data Extension Entry Source > Journey Activities.
* A Query Activity can select subscribers who haven't purchased in six months based on date logic.
* The results are saved into a Data Extension.
* This Data Extension is then used as the entry source into a Journey, which can orchestrate sending across multiple channels (email, SMS, push).
#Why others are wrong:
* A: API Event is not necessary; you already have the data internally.
* B: Import Activity is for external file imports; no external file mentioned.
* D: Salesforce Entry Event relates to CRM records, not Data Extension queries.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Data Extension Entry Source:
"Use the Data Extension Entry Source to inject contacts into a journey based on criteria from a query or automation. This supports orchestrating communications across multiple channels." (Source:https://help.salesforce.com/s/ar ... on_entry_source.htm)
-

NEW QUESTION # 65
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
  • A. Domain Exclusion
  • B. Auto-Suppression List
  • C. Suppression List
  • D. Publication List
Answer: C,D

NEW QUESTION # 66
......
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