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Salesforce Consumer Goods Cloud: Trade Promotion Management Accredited Professional Sample Questions (Q17-Q22):NEW QUESTION # 17
Cloud Kicks is a consumer packaged goods (CPG) organization with an in-house solution for predicting an optimized baseline for trade promotions, which should not be changed in Consumer Goods Cloud TPM.
What should a consultant recommend when integrating this in-house solution with Consumer Goods Cloud TPM?
- A. Load Baseline directly into the Customer Business Plan object.
- B. Load Baseline directly into the Advanced Promotion object.
- C. Create a read-only Baseline key performance indicator (KPI) to be used in the P&L calculations.
Answer: A
Explanation:
Baseline Volume is the forecasted sales volume expected without any promotional activity. In the Salesforce TPM architecture, the Customer Business Plan (CBP) is the primary container for high-level volume planning and targets for the year.
When an organization has an external, sophisticated "Optimized Baseline" engine (like an AI/ML demand planning tool), this data acts as the "source of truth" for the year's forecast.
* Integration Target:The consultant should integrate this data into theCustomer Business Plan (CBP) object. The CBP holds the weekly/monthly volume data for the account.
* Data Flow:When a KAM creates a specific promotion in TPM, the promotion's calculation engine looks up the CBP to find the "Base Volume" for the relevant weeks and products.
* Read-Only Integrity:By loading it into the CBP (often into a locked or read-only KPI column within the CBP), the system ensures that the "Optimized Baseline" remains immutable during the promotion planning process, serving as the trusted anchor for calculating "Uplift" and "Incremental" volume.
NEW QUESTION # 18
A client needs a promotion that has BOGO (buy one get one free) as the type. A consultant has created a new tactic template called BOGO.
Which strategy should the consultant recommend to set up this promotion using the standard TPM functionality? 5
- A. Use the compensation method Per Case.
- B. Use the compensation method BOGO.
- C. Use a promotion template BOGO.
Answer: B
Explanation:
To execute a specific promotional mechanic like "Buy One Get One" (BOGO), the system needs to know how to calculate the cost. In Consumer Goods Cloud TPM, this financial logic is determined by the Compensation Method configured on the Tactic.
* Tactic Template:The consultant has already created the container (the "BOGO" Tactic Template).
* Compensation Method:This is the engine under the hood.
* Per Case:Calculates cost as $X per unit sold. (Incorrect for BOGO).
* Fixed:Calculates cost as a flat lump sum. (Incorrect for BOGO).
* BOGO (or Free Goods):This specific compensation method contains the logic to understand that for every X units bought, Y units are given free. It calculates the "Cost" of the promotion based on theCost of Goods Sold (COGS)of the free items, rather than a discount off the invoice.
Therefore, selecting theCompensation Method BOGO(Option B) is the critical configuration step. It instructs the calculation engine to apply the correct "Free Goods" formula to the tactic, ensuring that the Spend and ROI metrics reflect the cost of the given-away inventory.
NEW QUESTION # 19
At which level can a single fund be anchored in Consumer Goods Cloud TPM?
- A. Product Category Only, Brand Only, Product Category & Brand
- B. Customer Only, Customer & Product Category, Customer & Brand
- C. Sales Org Only, Product Category Only, Sales Org & Product Category
Answer: B
Explanation:
Funds in Trade Promotion Management represent the financial budget allocated to pay for promotional activities. In the Consumer Goods Cloud data model, Funds are inherently designed to support the commercial relationship with the retailer. Therefore, the Customer is the primary anchor.
A "Fund" is rarely just a floating pot of money for a product; it is money set asidefor a specific retailerto promote specific products. The standard anchoring levels supported are:
* Customer Only:A general "Trade Budget" for Walmart, usable for any product.
* Customer & Product Category:A specific budget for "Walmart - Dairy". This ensures that money allocated for Dairy cannot be spent on Beverages.
* Customer & Brand:A specific budget for "Walmart - Nestle Brand".
Options B and C suggest funds anchoredonlyto Products or Sales Orgs without the Customer dimension.
While Sales Org funds (Headquarters Funds) conceptually exist, the standard operational "Trade Fund" used by KAMs is anchored to the Customer hierarchy. Option A correctly reflects the hierarchy of specificity (Broad Customer Fund -> Category Specific -> Brand Specific) used in most CPG financial models supported by the platform.
NEW QUESTION # 20
A large scale consumer packaged goods (CPG) company would like to roll out a CRM transformation, including Consumer Goods Cloud TPM. The company is still deciding how to manage the release and rollout of the solution.
Which considerations should the company factor in?
- A. User personas, business milestones, service level agreements, change management
- B. User personas, business units, survey results, change management
- C. User personas, business units, business milestones, change management
Answer: C
Explanation:
A successful digital transformation, especially one as complex as Trade Promotion Management, relies on a
" eople, Process, Technology" framework. Option A covers the critical dimensions required for a rollout strategy:
* User Personas:You must understandwhois using the system (KAMs, Finance, Claims Analysts). A rollout might start with just the KAMs before adding Finance users.
* Business Units arge CPGs often have different divisions (e.g., Snacks vs. Beverages) with different rules. You might roll out by Business Unit to manage risk.
* Business Milestones:You cannot roll out a new planning system in the middle of " lanning Season." The rollout must align with the fiscal calendar and critical business events.
* Change Management:TPM changes how people work (financial discipline, data entry). Without a change management strategy, adoption will fail.
Option B (Survey results) and Option C (SLAs) are tactical details, whereas Option A represents the strategic pillars of a rollout plan4.
NEW QUESTION # 21
A client is requesting a real-time report on the promotion detail to show key performance indicator (KPI) values at the Promotion Total level. The client wants this implemented to help the user gauge and understand the impact of the Planned Promotion instantaneously.
How should the consultant design this? 5
- A. Create a custom Scorecard Real-Time Reporting (RTR) and enable the required KPIs as Report relevant and add them to RTR Config, then embed the report on the Promotion record page.
- B. Create a custom Lightning component that reads the value of the KPIs through the KPI Map functionality and embed the UI Component on the Promotion record page.
- C. Create a new Real-Time Reporting (RTR), which uses a Flatlist UI Component, add the required KPIs, and then embed the report on the Promotion record page.
Answer: A
NEW QUESTION # 22
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