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[General] Download the Updated Demo of Salesforce Marketing-Cloud-Email-Specialist Exam Du

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【General】 Download the Updated Demo of Salesforce Marketing-Cloud-Email-Specialist Exam Du

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q133-Q138):NEW QUESTION # 133
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
  • A. A Salesforce Survey block called in by an AMP script function
  • B. An Interactive Email Form that links to a confirmation page
  • C. An all-to-action button that links to the feedback form
Answer: B
Explanation:
To encourage a high response rate in a post-purchase campaign email, Northern Trail Outfitters' marketing team should include an Interactive Email Form that links to a confirmation page. Interactive Email Forms allow customers to provide feedback directly within the email, reducing the friction of navigating to an external site. This ease of interaction typically results in higher engagement and response rates.

NEW QUESTION # 134
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
  • A. Send both email and SMS to ensure subscribers get NTO's messages.
  • B. Create one Entry Source for each messaging channel.
  • C. Ensure source channel Is available in subscriber data.
Answer: C
Explanation:
Explanation
The correct answer is C because ensuring source channel is available in subscriber data can help NTO configure its welcome series in Journey Builder to honor the opt-in communication method. The source channel can be used as a decision split or an entry filter to send the appropriate message type (email or SMS) to each subscriber. Sending both email and SMS would not honor the opt-in communication method, but rather annoy the subscribers who only opted in for one channel. Creating one entry source for each messaging channel would not work because a journey can only have one entry source.

NEW QUESTION # 135
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
  • A. Test Send
  • B. Send Email
  • C. Guided Send
  • D. Send Preview
Answer: B

NEW QUESTION # 136
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
  • A. Automation Notification Settings
  • B. Import Activity Notification Settings
  • C. Configured Alert Manger Settings
Answer: A
Explanation:
Automation Notification Settings allow marketers to configure email notifications for automation activities, such as data imports, data exports, or SQL queries. Marketers can choose to receive notifications for all activities, only failed activities, or none. [Source: Trailhead]

NEW QUESTION # 137
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?
  • A. Tracking Data Extract file transfer
  • B. Datorama pivot Table
  • C. Campaign Email Tracking Report
Answer: A
Explanation:
To schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign, the marketing manager should use the Tracking Data Extract file transfer. This tool allows the extraction of tracking data from Salesforce Marketing Cloud, which can then be transferred to an external storage location such as Azure Blob. By setting up an automation in Automation Studio, this process can be scheduled to run weekly, ensuring the performance data is consistently sent to the desired location.

NEW QUESTION # 138
......
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