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[General] Pass Guaranteed MCE-Admn-201 - Unparalleled Pass Salesforce Certified Marketing

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【General】 Pass Guaranteed MCE-Admn-201 - Unparalleled Pass Salesforce Certified Marketing

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q83-Q88):NEW QUESTION # 83
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
  • A. AMP script lookup Rows functions
  • B. Dynamic Content Wizard
  • C. AMP script conditional against the Gender field
  • D. A/B Test content type
Answer: B
Explanation:
For displaying content based on gender within an email:
Dynamic Content Wizard in Email Studio: This tool allows the creation of content blocks that change based on subscriber attributes directly within the email. It is user-friendly and does not require advanced technical skills.
Implementation: By using the Gender field in the sendable data extension, the Dynamic Content Wizard can automatically display different content such as men's or women's shoes based on the subscriber's gender, ensuring that the email content is appropriate and targeted.
Reference: Salesforce Marketing Cloud Email Studio Documentation

NEW QUESTION # 84
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
  • A. Multiple brand logos must be accommodated in an email header
  • B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
  • C. A new sender profile needs to be leveraged for sending transactional emails
  • D. NTO requires SSL certificate configurations for Content Builder and Portfolio images
Answer: B
Explanation:
Creating separate business units for each brand is necessary when:
Brand-specific Domains: Separate business units allow for the configuration of brand-specific private domains, which are crucial for maintaining brand identity and trust in email campaigns by customizing link and image paths.
Use Case: If different brands under NTO need to leverage their unique domains for sending emails and hosting content, setting up distinct business units allows each brand to manage its sender profiles, content, and subscriber interactions independently.
Reference: Salesforce Marketing Cloud Business Units

NEW QUESTION # 85
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
  • A. Configuring Journey Builder
  • B. Enabling Mobile Connect
  • C. Setting up the Data Structure
  • D. Managing the Enhanced SFTP
Answer: A,B
Explanation:
Setup Assistant in Marketing Cloud provides a guided setup for configuring new accounts and covers various topics to streamline the process, including:
A). Enabling Mobile Connect: This section guides admins through setting up Mobile Connect, which allows them to send SMS and MMS messages to mobile devices.
C). Configuring Journey Builder: This part of the Setup Assistant helps set up Journey Builder, guiding users on how to create and manage customer journeys effectively.
Reference: Salesforce Help - Setup Assistant

NEW QUESTION # 86
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
  • A. Group
  • B. List
  • C. Publication List
  • D. Data Extension
Answer: D
Explanation:
For sending a promotional email to one million subscribers, a Data Extension is the most suitable data structure. Data Extensions offer robust data management capabilities, scalability, and flexibility for handling large volumes of data and complex segmentation, which is essential when dealing with a large audience size like one million subscribers. This setup allows for more detailed targeting and personalization strategies.
Reference: Salesforce Help - Data Extensions

NEW QUESTION # 87
Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?
  • A. Groups
  • B. Data Extensions
  • C. Publication Lists
Answer: C

NEW QUESTION # 88
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