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AP-216 Reliable Exam Syllabus | Reliable AP-216 Dumps Questions

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AP-216 Reliable Exam Syllabus | Reliable AP-216 Dumps Questions

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q35-Q40):NEW QUESTION # 35
What three components can a web developer define by pageType?
  • A. Item Actions
  • B. Capturing Attribute
  • C. Content Zones
  • D. Goals
  • E. Campaign
Answer: A,B,C
Explanation:
In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization),pageTypeis a critical concept for defining the structure and behavior of web pages. A web developer can specify several components by usingpageType, enabling Interaction Studio to properly capture data, define user interactions, and deliver personalized content.
1. Item Actions
* What It Isevelopers defineitem actionsto specify the types of actions that users can take on thepage.
These actions allow Interaction Studio to track specific user behaviors and interactions with items (e.g., clicking, adding to cart, or viewing details).
* Purpose:
* To enable the platform to log user activity for analytics and personalization.
* To define actionable items on the page for recommendations or offers.
* Example:
* A developer sets up "Add to Cart" and "View Product" actions for product pages.
* Documentation Reference:Item Actions in Interaction Studio.
2. Content Zones
* What It Is:Content zones are specific areas on a web page where personalized content can be dynamically displayed. Developers define these zones by pageType to ensure personalized content is delivered in the correct location.
* Purpose:
* To designate sections of a webpage for personalization.
* To enable seamless integration of Interaction Studio's campaigns and recommendations.
* Example:
* A developer defines a "Hero Banner Zone" or "Sidebar Recommendations Zone" for a pageType associated with a homepage or product page.
* Documentation Referenceefining Content Zones.
3. Capturing Attribute
* What It Is:Capturing attributes involves defining data fields or properties that Interaction Studio should capture when a pageType is loaded. These attributes provide context about the user, items, or page to support personalization and analytics.
* Purpose:
* To enrich Interaction Studio's dataset with key metadata for better targeting and reporting.
* To capture information like product IDs, categories, or user actions on specific page types.
* Example:
* A developer captures attributes such as "roduct Name," "Category," or "rice" on a product page.
* Documentation Reference:Capturing Attributes in Interaction Studio.
Why Other Options Are Not Correct
* B. Campaign:
* Campaigns are created and managed separately in Interaction Studio. They are not a component of pageType.

NEW QUESTION # 36
How often is the Event Stream report refreshed?
  • A. Every 30 Minutes
  • B. Every Day
  • C. Every 15 Seconds
  • D. Every hour
Answer: C
Explanation:
* TheEvent Streamreport in Interaction Studio is refreshed every15 seconds.
* This near real-time update provides immediate visibility into user actions and behaviors.
References:
* Salesforce Interaction Studio Documentation - Event Stream

NEW QUESTION # 37
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
  • A. Co Browser
  • B. Collaborative Filtering
  • C. Similar Items
  • D. Trending
Answer: B
Explanation:
* TheCollaborative Filteringingredient uses a "people like me" algorithm to suggest products or content based on the behaviors of other users with similar preferences or actions.
* It identifies patterns among groups of users to provide tailored recommendations.
References:
* Salesforce Interaction Studio Documentation - Ingredients in Recipes

NEW QUESTION # 38
Which development language is used to code the sitemap?
  • A. jQuery
  • B. Ampscript
  • C. Javascript
  • D. Python
Answer: C
Explanation:
Javascriptis used to code the sitemap in Interaction Studio, enabling seamless tracking and interaction mapping. It allows integration with the Web SDK for personalization and data collection.
Reference: Salesforce Interaction Studio Web SDK and Sitemap Coding Guide.

NEW QUESTION # 39
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
  • A. The option to include built-in fields on a segment export
  • B. Theoption to exclude anonymous fields on a segment export
  • C. The option to send segment data to Marketing Cloud
  • D. The option to include all custom fields on a segment export
Answer: D
Explanation:
To export newly created user-defined attributes, the option toinclude all custom fields on a segment export ensures that all relevant data is included in the export. This facilitates detailed analysis and further integration.
Reference: Salesforce Interaction Studio Segment Export Documentation.

NEW QUESTION # 40
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