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[General] MCAE-Con-201 Practice Online & MCAE-Con-201 Passleader Review

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【General】 MCAE-Con-201 Practice Online & MCAE-Con-201 Passleader Review

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q89-Q94):NEW QUESTION # 89
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
  • A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
  • B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
  • C. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
  • D. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
Answer: D

NEW QUESTION # 90
Which are true about Engagement Program
  • A. A single rule step can evaluate up to five conditions
  • B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
  • C. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
  • D. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
  • E. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
  • F. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
  • G. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
Answer: A,B,C,D,F,G

NEW QUESTION # 91
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
  • A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
  • B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
  • C. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  • D. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
Answer: D

NEW QUESTION # 92
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
  • A. Install the Salesforce AppExchange Package and verify the Salesforce connector
  • B. Export all the data and assets from the existing tool
  • C. Salesforce Connector User has 'Read1 permission to the custom object
  • D. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
Answer: B

NEW QUESTION # 93
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
  • A. Account-based marketing can be implemented in stages.
  • B. Account-based marketing completely replaces broad-based marketing.
  • C. Account-based marketing personalizes experiences for prospects.
  • D. Account-based marketing is only a good fit for certain industries.
Answer: A,C

NEW QUESTION # 94
......
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