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[General] AP-216 Trustworthy Pdf | Dumps AP-216 Vce

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【General】 AP-216 Trustworthy Pdf | Dumps AP-216 Vce

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q48-Q53):NEW QUESTION # 48
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
  • A. Server-side campaign
  • B. Email campaign
  • C. Web campaign
  • D. Mobile campaign
Answer: A

NEW QUESTION # 49
What qualifies a web visitor to see any experience of a web campaign?
  • A. Einstein Next Best Action
  • B. Email campaign rules
  • C. Einstein Recipe Ingredients
  • D. Campaign tracking rules
Answer: D
Explanation:
In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization),Campaign Tracking Rulesdetermine when and how a web visitor qualifies to see an experience from a web campaign. These rules are essential for ensuring that campaigns are targeted accurately and delivered to the appropriate audience.
1. Campaign Tracking Rules
* What It Is:Campaign tracking rules specify the conditions under which a visitor becomes eligible to see a web campaign experience. These rules are often based on user behaviors, attributes, or interactions with the website.
* Purpose:
* To define entry conditions for campaign participation.
* To ensure relevant and personalized experiences for qualified visitors.
* How It Works:
* Tracking rules are defined at the campaign level in Interaction Studio.
* Rules can include conditions such as:
* Pages visited.
* Specific clicks or interactions.
* Time spent on a webpage.
* Referral sources or UTM parameters.
* When a visitor's behavior matches the tracking rules, they qualify to see the campaign experience.
* Example:
* A visitor who views a product page and spends more than 30 seconds qualifies to see a promotional banner for that product.
* Documentation Reference:Campaign Tracking Rules Overview.
Why Other Options Are Not Correct
* B. Einstein Next Best Action:
* Einstein Next Best Action provides recommendations for actions based on predictive algorithms.
While it can inform decisions, it does not directly determine qualification for web campaigns.

NEW QUESTION # 50
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
  • A. Ingredient
  • B. Variation
  • C. Booster
  • D. Exclusion
Answer: C
Explanation:
To include the visitor'saffinity scorein a Recipe, a marketer would:
* Use aBoosterto prioritize recommendations that align with the visitor's affinities or preferences.
* Boosters allow fine-tuning of recommendations to make them more relevant.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration

NEW QUESTION # 51
How are anonymous visitors tracked?
  • A. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
  • B. The browser assigns a 3rd party cookie
  • C. The customer must assign a unique alphanumeric identifier using a first-party cookie
  • D. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
Answer: D
Explanation:
Interaction Studio tracks anonymous visitors by:
* Assigning a unique identifier via afirst-party cookie.
* This cookie ensures compliance with privacy standards and allows tracking across sessions for personalization without identifying personally identifiable information (PII).
References:
* Salesforce Interaction Studio Documentation - Visitor Tracking

NEW QUESTION # 52
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
  • A. Time Based Testing
  • B. A/B Testing
  • C. Variation Testing
  • D. Rule Based Testing
Answer: B
Explanation:
To test the effectiveness of two CTA options:
* UseA/B Testingto compare the performance of the options across a defined audience.
* Metrics such as click-through rates (CTR) and conversions are used to determine the winner.
References:
* Salesforce Interaction Studio Documentation - A/B Testing

NEW QUESTION # 53
......
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