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[General] Latest MKT-101 Test Guide - MKT-101 Valid Test Bootcamp

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【General】 Latest MKT-101 Test Guide - MKT-101 Valid Test Bootcamp

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2026 Latest DumpsFree MKT-101 PDF Dumps and MKT-101 Exam Engine Free Share: https://drive.google.com/open?id=1LzjOwqXukZhyNYL394zCcOe0ibw-0pXi
Salesforce certification MKT-101 exam is the first step for the IT employees to set foot on the road to improve their job. Passing Salesforce Certification MKT-101 Exam is the stepping stone towards your career peak. DumpsFree can help you pass Salesforce certification MKT-101 exam successfully.
By passing the MKT-101 exam, professionals can demonstrate to their employers and clients that they have the skills and knowledge necessary to create effective marketing campaigns that drive business growth. Build and Analyze Customer Journeys using Marketing Cloud certification can also help professionals advance their careers by opening up new opportunities in marketing, sales, and customer service.
Salesforce MKT-101 Certification Exam is an excellent opportunity for marketing professionals to demonstrate their expertise in Marketing Cloud and enhance their career prospects. By passing MKT-101 exam, candidates can gain recognition for their skills and knowledge and open up new opportunities for advancement in their careers.
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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q153-Q158):NEW QUESTION # 153
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
  • A. Initiate a log to troubleshoot package-related API calls.
  • B. Change the connection option to Scope by User.
  • C. Manually clear the OAuth token to refresh the connection.
  • D. Ensure the System User is assigned the Standard User Profile.
Answer: A

NEW QUESTION # 154
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers
  • A. Setting behavior-based goals
  • B. Creating customer segments from multiple data extensions
  • C. Designing decision logic via an ... user interface.
  • D. Building simple segmented campaigns without SQL queries
  • E. Processing zipped encrypt
    ed files containing subscriber data
Answer: A,C,D
Explanation:
Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:
Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. Reference: https://help.salesforce.com/s/ar ... lder.htm&type=5 https://help.salesforce.com/s/ar ... udio.htm&type=5

NEW QUESTION # 155
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
  • A. Mobile Device ID
  • B. Email
  • C. Loyalty Program Number
  • D. CRM ID
Answer: B,D

NEW QUESTION # 156
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?
  • A. Einstein Messaging Insights
  • B. Einstein Engagement Frequency
  • C. Einstein Engagement Scoring
Answer: C

NEW QUESTION # 157
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?
  • A. A Multi-Step journey with Data Extension/Automation entry source
  • B. User-Initiated Send Definitions with Filtered Data Extensions
  • C. A File Drop Automation with User-Initiated Send Definitions
  • D. A Multi-Step Automation with User-Initiated Send Definitions
Answer: A
Explanation:
The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud

NEW QUESTION # 158
......
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