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[General] MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator Learn

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【General】 MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator Learn

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q23-Q28):NEW QUESTION # 23
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
  • A. AMP script lookup Rows functions
  • B. Dynamic Content Wizard
  • C. AMP script conditional against the Gender field
  • D. A/B Test content type
Answer: B
Explanation:
For displaying content based on gender within an email:
Dynamic Content Wizard in Email Studio: This tool allows the creation of content blocks that change based on subscriber attributes directly within the email. It is user-friendly and does not require advanced technical skills.
Implementation: By using the Gender field in the sendable data extension, the Dynamic Content Wizard can automatically display different content such as men's or women's shoes based on the subscriber's gender, ensuring that the email content is appropriate and targeted.
Reference: Salesforce Marketing Cloud Email Studio Documentation

NEW QUESTION # 24
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
  • A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
  • B. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
  • C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answer: C
Explanation:
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period

NEW QUESTION # 25
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
  • A. Keyword fails to meet content standards
  • B. Keyword is used within another business unit
  • C. Keyword is a reserved word
  • D. Keyword has too many characters
Answer: B
Explanation:
When encountering an issue with the availability of a desired SMS keyword such as "CELEBRATION":
Keyword Unavailability: The keyword may already be in use within another business unit within the organization, making it unavailable for use in the current context.
Solution: Check the keyword usage across all business units and, if possible, coordinate to see if the keyword can be shared or if an alternative keyword would be suitable.
Reference: Salesforce Marketing Cloud MobileConnect Documentation

NEW QUESTION # 26
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
  • A. Contact Builder > Synchronized Data Extensions
  • B. Automation Studio > File Transfers
  • C. Contact Builder > Data Sources
  • D. Email Studio > Synchronized Data Extensions
Answer: A
Explanation:
To troubleshoot issues with outdated data from Sales Cloud in Marketing Cloud, the admin should:
Check Synchronized Data Extensions: Navigate to Contact Builder and review the Synchronized Data Extensions. This area shows the synchronization status and configuration between Sales Cloud and Marketing Cloud.
Data Refresh Rate: Verify how frequently the data is synchronized and ensure that the synchronization schedule meets the operational requirements, adjusting as necessary to ensure data is up to date.
Reference: Salesforce Marketing Cloud Synchronization Documentation

NEW QUESTION # 27
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
  • A. Edit permissions and Grant permissions to Send
  • B. Add the Role Marketing Cloud Channel Manager
  • C. Remove the Marketing Cloud Viewer Role
  • D. Edit permissions and deselect Deny for Email Sending
Answer: A
Explanation:
The user in question holds roles that do not inherently include permissions to send emails. The roles assigned are:
Content Creator: Typically has permissions to create content but not necessarily to send emails.
Data Manager: Manages data but does not have email sending permissions.
Marketing Cloud Viewer: Can view campaigns and data but cannot execute or modify them.
To resolve this issue so that the user can send emails, the admin must: A. Edit permissions and Grant permissions to Send - This action involves customizing the user's permissions to include the ability to send emails. This can be done either by adjusting the permissions in one of the existing roles (if customization is possible and appropriate) or by creating a custom role or permission set that includes email sending capabilities.
References:
Salesforce Marketing Cloud Documentation on "Roles and Permissions"

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